Boot Straps

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.

Searches, last 12 months

339K

Growth, 90 days vs prior 90

-21.3%

Conversion, latest week

6.1%

Market size, estimated

$357Ka year

Peak month

December2.1× the quietest month

Top search term

boot straps106K searches a year

Listings sell for $17.20 on average, from $5.98 to $44.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $17.20 that is $26K to $34K a year per listing.

Average price

$17.20inside the $15 to $100 sweet spot

Price range

$5.98–$44.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$26K–$34K

Returns

1.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,674 within Accessories. It carries 803 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,674in Accessories

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

803per listing

Listings tracked

13

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months