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Boogie Board

Pass

Boogie Board scores 73 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +174.7% this quarter, and an estimated 1.4% of orders come back.

Filters Trending
Flapen Score
73
73 / 100
Top 1% of 8,101 Sports & Outdoors niches · +26 vs the category median of 47
Market size
$1.1M/yr1.6M searches / yr
90-day growth
+174.7%search demand this quarter
Competition
29%top-5 click share · 29 brands · 45 sellers

Flapen Score

Boogie Board against its category

The dotted line is the Sports & Outdoors average. Past it, Boogie Board is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boogie Board market on Amazon at a glance

Shoppers on Amazon United States searched for Boogie Board 1.6M times last year and spent an estimated $1.1M. The top 5 brands take 66% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 73 out of 100, a Pass.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +174.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+174.7%
Conversion, latest week
1.4%
Market size, estimated
$1.1Ma year
Peak month
July6.3× the quietest month
Top search term
boogie board662K searches a year

02 · Price

A sale here is worth $49.27.

Listings sell for $49.27 on average, from $6.65 to $105.91. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $49.27 that is $12K to $25K a year per listing.

Average price
$49.27inside the $15 to $100 sweet spot
Price range
$6.65–$105.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$12K–$25K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #27 within Water Sports. It carries 1,213 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
71%
Out of stock, average day
8.4%
Average rank
#27in Water Sports
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,213per listing
Listings tracked
70

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
49 months

Products

Top Boogie Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

45

Top-5 brand share

66%

Top 20: 95%

Top-5 click share

29%

Top 20: 62%

Open market

31%

  • Brand 125%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 64%

Demand

Boogie Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.3×

Search terms

Top Boogie Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boogie board662K/yr
  • boogie boards for beach280K/yr
  • boogie boards for beach kids62K/yr
  • body board89K/yr
  • boogie boards82K/yr
  • body boards for beach60K/yr
  • bodyboard74K/yr
  • kids boogie board29K/yr
  • body boards34K/yr
  • boogie boards for kids55K/yr

Reviews and returns

What reviews say buyers love and hate about Boogie Board

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
16%of negative reviews mention “Durability”
1.4%of orders come back
“one broke in 2 weeka”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Boogie Board questions

Answered from the same tracked data.