body blade
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$62.71avg listing price — sweet spot $15–$100
Review moat
Great384.33avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 6% kills the launch gate
Price range
Good$30.72–$147.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good$349K$349K/yr · 118K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, body blade is a $349K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
body blade market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $251K–$314K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 4.7%
- Avg BSR
- #200
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 0.6%
- Avg brand age
- 50 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
13
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
1%
- Bodyblade61%
- TEMPTIPS14%
- SKLZ7%
- HOTWAVE6%
- HOTSWEAT6%
- Yes4All4%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top body blade search terms
- body blade64K/yr
- bodyblade27K/yr
- body blade physical therapy17K/yr
- bodyblade classic4K/yr
- bodyblade pro2K/yr
- body blade physical therapy for shoulder3K/yr
Top body blade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bodyblade Classic Kit Black
Bodyblade$118.334.6★1,220 rev
Bodyblade CXT Kit (Yellow)
Bodyblade$88.174.6★803 rev
Fitness Exercise Bar Elastic Fitness Bar High Frequency Vibration Training Fat Buring Workout Bar for Yoga Pilates Sports Power Twister for Arm Abdominal Muscles Strength Exercises in Home Gym
TEMPTIPS$35.294.4★501 rev
Bodyblade Classic Kit Purple
Bodyblade$117.924.7★251 rev
SKLZ Shoulder Bow Dynamic Resistance Training Tool with Fiberglass Blades for Shoulder Stability and Strength Ergonomic Handle Portable 3-Piece Design for Easy Transport Includes Training Guide
SKLZ$42.444.2★44 rev
Newest
by launch dateSKLZ Shoulder Bow Dynamic Resistance Training Tool with Fiberglass Blades for Shoulder Stability and Strength Ergonomic Handle Portable 3-Piece Design for Easy Transport Includes Training Guide
SKLZ$42.4444 rev
Elastic Fitness bar Weight bar Core Strength Training Arm Twister Home Gym Workout Suitable for Men Women Body Shaping and Fat Burning Training (Black)
HOTSWEAT$34.25107 rev
Yes4All Elastic Fitness Exercise Bar Shake Weight Body Physical Therapy Body Bar Equipment for Strength Training Home Gym
Yes4All$35.6362 rev
Yes4All Flex Bar Elastic Fitness Bars with Strong Fiberglass & TPE Material 2in1 Functional Exercise Bar 9.5 inch Comfortable Grip High Frequency Vibration Training Build Muscles & Burn Fat
Yes4All$30.7262 rev
OSCILLATING SLIM Fitness Bar for Workout Elastic Exercise Bar Vibration Weight Stick Body Physical Therapy Core Strength Training Arm Shoulder Stretch At Home Gym.
OSCILLATING SLIM$32.91333 rev
Trending
90-day click momentumYes4All Elastic Fitness Exercise Bar Shake Weight Body Physical Therapy Body Bar Equipment for Strength Training Home Gym
Yes4All$35.634.4★
OSCILLATING SLIM Fitness Bar for Workout Elastic Exercise Bar Vibration Weight Stick Body Physical Therapy Core Strength Training Arm Shoulder Stretch At Home Gym.
OSCILLATING SLIM$32.914.4★
Hotwave Elastic Fitness Bar Shoulder Physical Therapy Total Body Fat Burning Bar Core Strength Training Equipment Patented Product.
HOTWAVE$34.194.3★
Fitness Exercise Bar Elastic Fitness Bar High Frequency Vibration Training Fat Buring Workout Bar for Yoga Pilates Sports Power Twister for Arm Abdominal Muscles Strength Exercises in Home Gym
TEMPTIPS$35.104.4★
SKLZ Shoulder Bow Dynamic Resistance Training Tool with Fiberglass Blades for Shoulder Stability and Strength Ergonomic Handle Portable 3-Piece Design for Easy Transport Includes Training Guide
SKLZ$42.444.2★
What buyers say about body blade
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Worth every penny”
“Good quality”
“Works great”
“As described”
“the BB itself is an exceptional exercise tool”
“This is perfect for a 63 y/o who aims to avoid injuries”
“minimal storage space needed”
“Good to have on hand”
“Easy to follow on how to use”
What buyers complain about
“is not easy to use”
“Didnt even last two months”
“The smaller CXT is actually harder”
“Poor quality”
“Doesn't work to small”
“Good Lord it hurts”
“Where's the instructions. very unprofessional”
“expensive”
“Design Flaw - Useless for Baseball”
“Glue broke loose on the grip”
Top return reasons
Common questions
- Is body blade profitable to sell on Amazon United States?
- The niche generates $349K/yr across 12 tracked products. 90-day search growth is -8.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the body blade niche?
- 7 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in body blade?
- Top complaints mined from reviews: Ease Of Use, Durability, Hard Feel. The return rate is 2.5%.
- When does demand for body blade peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the body blade niche?
- Listings span $30.72–$147.59; the average listing price is $62.71 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.