Body Armor Plates

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -41.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months

285K

Growth, 90 days vs prior 90

-41.4%

Conversion, latest week

0.6%

Market size, estimated

$102Ka year

Peak month

January1.6× the quietest month

Top search term

body armor plates39K searches a year

Listings sell for $63.82 on average, from $12.50 to $224.78. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $63.82 that is $0 to $6K a year per listing.

Average price

$63.82inside the $15 to $100 sweet spot

Price range

$12.50–$224.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

3.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #173 within Weights & Accessories. It carries 250 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

93%

Out of stock, average day

5.3%

Average rank

#173in Weights & Accessories

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

250per listing

Listings tracked

29

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months