Boat Cleat

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +121.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $278K a year.

Searches, last 12 months

361K

Growth, 90 days vs prior 90

+121.8%

Conversion, latest week

4.2%

Market size, estimated

$278Ka year

Peak month

June4.2× the quietest month

Top search term

boat cleats133K searches a year

Listings sell for $18.27 on average, from $5.54 to $35.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $18.27 that is $5K to $9K a year per listing.

Average price

$18.27inside the $15 to $100 sweet spot

Price range

$5.54–$35.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

2.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #6 within Docking & Anchoring Equipment. It carries 478 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#6in Docking & Anchoring Equipment

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

478per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months