Bo Staff

Shoppers searched for this 492K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $339K a year.

Searches, last 12 months

492K

Growth, 90 days vs prior 90

+23.6%

Conversion, latest week

2.3%

Market size, estimated

$339Ka year

Peak month

December1.4× the quietest month

Top search term

bo staff147K searches a year

Listings sell for $30.20 on average, from $19.51 to $57.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $30.20 that is $8K to $15K a year per listing.

Average price

$30.20inside the $15 to $100 sweet spot

Price range

$19.51–$57.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$8K–$15K

Returns

2.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #81 within Yoga. It carries 197 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

92%

Out of stock, average day

2.8%

Average rank

#81in Yoga

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

197per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months