bmx helmet
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.33avg listing price — sweet spot $15–$100
Price range
Incredible$21.05–$50.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Market size
Okay$175K$175K/yr · 514K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,281avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bmx helmet is a $175K/yr Amazon United States market (514K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 33/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
bmx helmet market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $206K–$275K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.6%
- Avg brand age
- 53 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
24
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
2%
- JBM37%
- Triple Eight27%
- Retrospec25%
- OutdoorMaster5%
- 80Six3%
- WayEee2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — +22.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top bmx helmet search terms
- bmx helmet108K/yr
- cascos69K/yr
- black helmet54K/yr
- skateboarding helmets61K/yr
- triple 8 helmet38K/yr
- retrospec helmet31K/yr
- triple eight helmet25K/yr
- skateboarding helmet17K/yr
- adult skateboard helmet16K/yr
- adult skate helmet12K/yr
Top bmx helmet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JBM Adult & Kid Skating Protective Gear Set for Beginner to Advanced Skateboard Helmet Knee and Elbow Pads with Wrist Guards for Inline Roller Skating Scooter Skateboarding
JBM$50.164.6★4,910 rev
Triple Eight Certified Sweatsaver Helmet for Skateboarding BMX Roller Derby Roller Skating Inline Skating Scooter and Bike
Triple Eight$47.794.8★9,516 rev
Retrospec Dakota Bicycle / Skateboard Helmet for Adults - Commuter Bike Skate Scooter Longboard & Incline Skating - Highly Protective & Premium Ventilation- Large- Matte Black
Retrospec$27.814.5★8,137 rev
Triple Eight Certified Sweatsaver Helmet for Skateboarding BMX Roller Derby Roller Skating Inline Skating Scooter and Bike
Triple Eight$46.914.8★9,516 rev
Retrospec Dakota Bicycle / Skateboard Helmet for Adults - Commuter Bike Skate Scooter Longboard & Incline Skating - Highly Protective & Premium Ventilation-Medium- Matte Black
Retrospec$28.464.5★8,137 rev
Newest
by launch date
Retrospec Remi Adult Bike Helmet for Men & Women - Bicycle Helmet for Commuting Road Biking Skating with Adjustable Ergo Knob Dial
Retrospec$35.703,114 rev
WayEee Kids Bike Helmet Set Skateboard Knee Pads 7PCS Protective Gear Adjustable for Girls Boys 3-10 Age Elbow Pads Wrist Guards for Outdoor Sports Cycling Bike Roller Skating Scooter Youth Blue
WayEee$24.781,396 rev
Retrospec Lennon Adult Bike Helmet with LED Safety Light Adjustable Dial & Removable Visor - Adjustable Bicycle Cycling Helmet for Men & Women
Retrospec$38.522,644 rev
Retrospec Dakota Bicycle / Skateboard Helmet for Adults - Commuter Bike Skate Scooter Longboard & Incline Skating - Highly Protective & Premium Ventilation- Large- Matte Black
Retrospec$27.818,137 rev
Retrospec Dakota Bicycle / Skateboard Helmet for Adults - Commuter Bike Skate Scooter Longboard & Incline Skating - Highly Protective & Premium Ventilation-Medium- Matte Black
Retrospec$28.468,137 rev
Trending
90-day click momentumRetrospec Dakota Bicycle / Skateboard Helmet for Adults - Commuter Bike Skate Scooter Longboard & Incline Skating - Highly Protective & Premium Ventilation-Medium- Matte Black
Retrospec$28.464.5★
JBM Adult & Kid Skating Protective Gear Set for Beginner to Advanced Skateboard Helmet Knee and Elbow Pads with Wrist Guards for Inline Roller Skating Scooter Skateboarding
JBM$50.164.6★
Triple Eight Certified Sweatsaver Helmet for Skateboarding BMX Roller Derby Roller Skating Inline Skating Scooter and Bike
Triple Eight$48.134.8★
Triple Eight Certified Sweatsaver Helmet for Skateboarding BMX Roller Derby Roller Skating Inline Skating Scooter and Bike
Triple Eight$47.794.8★
Retrospec Lennon Adult Bike Helmet with LED Safety Light Adjustable Dial & Removable Visor - Adjustable Bicycle Cycling Helmet for Men & Women
Retrospec$38.524.6★
What buyers say about bmx helmet
What buyers praise and complain about, mined from review topics.What buyers love
“Fits true to size”
“great value”
“Excellent Quality Helmet”
“is comfortable”
“Its a wrap😂 Great protection solid it fits very well”
“Exactly as described”
“Adjustable”
“Very strong”
“gives good confidence while riding”
“felt super safe while i go biking”
What buyers complain about
“Runs small”
“Wrong color”
“Broke on the second use”
“not really comfortable”
“Didnt work for me”
“became sticky after about a year”
“unable to tighten”
“Terrible description”
“keeps slipping off”
“Padding isn't the greatest”
Top return reasons
Common questions
- Is bmx helmet profitable to sell on Amazon United States?
- The niche generates $175K/yr across 13 tracked products. 90-day search growth is +22.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the bmx helmet niche?
- 7 brands and 24 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in bmx helmet?
- Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 7.1% — above our launch gate.
- When does demand for bmx helmet peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the bmx helmet niche?
- Listings span $21.05–$50.16; the average listing price is $34.33 (sweet spot $15–$100). The average incumbent carries 7,281 reviews — the moat a new listing must climb.