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Bluetooth Heart Rate Monitor

Fail

Shoppers spend an estimated $62K a year here, so Bluetooth Heart Rate Monitor is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$62K/yr27K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
75%top-5 click share · 9 brands · 45 sellers

Flapen Score

Bluetooth Heart Rate Monitor against its category

The dotted line is the Sports & Outdoors average. Past it, Bluetooth Heart Rate Monitor is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluetooth Heart Rate Monitor market on Amazon at a glance

Shoppers on Amazon United States searched for Bluetooth Heart Rate Monitor 27K times last year and spent an estimated $62K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Jul–Sep–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
3.3%
Market size, estimated
$62Ka year
Peak month
December7.9× the quietest month
Top search term
scosche heart rate monitor12K searches a year

02 · Price

A sale here is worth $69.96.

Listings sell for $69.96 on average, from $8.51 to $167.90. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $69.96 that is $0 to $7K a year per listing.

Average price
$69.96inside the $15 to $100 sweet spot
Price range
$8.51–$167.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #333 within Fitness Technology. It carries 12,217 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
17.4%
Average rank
#333in Fitness Technology
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
12,217per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bluetooth Heart Rate Monitor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

45

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • Brand 129%
  • Brand 222%
  • Brand 321%
  • Brand 415%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (3 brands, 4%)

Demand

Bluetooth Heart Rate Monitor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Bluetooth Heart Rate Monitor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scosche heart rate monitor12K/yr
  • ifit heart rate monitor7K/yr
  • heart rate monitor band5K/yr
  • nordictrack heart rate monitor2K/yr
  • scosche rhythm 241K/yr

Reviews and returns

What reviews say buyers love and hate about Bluetooth Heart Rate Monitor

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Connectivity-Overall”
4.8%of orders come back
“Disconnects constantly”
A buyer, on “Connectivity-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bluetooth Heart Rate Monitor questions

Answered from the same tracked data.