Bluetooth Heart Rate Monitor
FailShoppers spend an estimated $62K a year here, so Bluetooth Heart Rate Monitor is a Fail.
- Flapen Score
- 33 / 100Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 4733
- Market size
- $62K/yr27K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 45 sellers
Flapen Score
Bluetooth Heart Rate Monitor against its category
The dotted line is the Sports & Outdoors average. Past it, Bluetooth Heart Rate Monitor is stronger. Inside it, weaker.
Market
The Bluetooth Heart Rate Monitor market on Amazon at a glance
Shoppers on Amazon United States searched for Bluetooth Heart Rate Monitor 27K times last year and spent an estimated $62K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Jul–Sep–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $62Ka year
- Peak month
- December7.9× the quietest month
- Top search term
- scosche heart rate monitor12K searches a year
02 · Price
A sale here is worth $69.96.
Listings sell for $69.96 on average, from $8.51 to $167.90. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $69.96 that is $0 to $7K a year per listing.
- Average price
- $69.96inside the $15 to $100 sweet spot
- Price range
- $8.51–$167.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #333 within Fitness Technology. It carries 12,217 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 94%
- Out of stock, average day
- 17.4%
- Average rank
- #333in Fitness Technology
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 12,217per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Bluetooth Heart Rate Monitor products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COROS Heart Rate Monitor Comfort Easy to wear Auto-wear Detection Advanced Sensor Precise Data Bluetooth 38 Hours Battery Life Connects up to 3 Devices at Once for Run and Bike-Grey
- Price
- $77.88
- Rating
- 4.3/5
- Reviews
- 2,292
- Age
- 2y ago

Scosche Rhythm+ 2.0 Heart Rate Monitor Armband for Running Cycling Exercise & Recovery with Bluetooth ANT+ Optical Sensor for HRV & RRi Data IP68 Waterproof Fitness Tracker with 24hr Battery Life
- Price
- $45.93
- Rating
- 4.1/5
- Reviews
- 5,646
- Age
- 6y ago

KardiaMobile 1-Lead EKG Monitor Medical-Grade FDA-Cleared Personal Heart Monitor Detects Normal AFib & Arrhythmias 30 Second Results Works with Most Smartphones HSA&FSA Eligible
- Price
- $73.89
- Rating
- 4.4/5
- Reviews
- 83,279
- Age
- 10y ago

Polar H9 Heart Rate Sensor ANT + / Bluetooth - Waterproof HR Monitor with Soft Chest Strap M-XXL
- Price
- $65.34
- Rating
- 4.1/5
- Reviews
- 9,914
- Age
- 6y ago

Polar H10 Heart Rate Monitor Chest Strap - ANT + Bluetooth Waterproof HR Sensor for Men and Women Black M-XXL
- Price
- $95.89
- Rating
- 4.2/5
- Reviews
- 26,663
- Age
- 7y ago
Trending
estimated 90-day click momentum
KardiaMobile 1-Lead EKG Monitor Medical-Grade FDA-Cleared Personal Heart Monitor Detects Normal AFib & Arrhythmias 30 Second Results Works with Most Smartphones HSA&FSA Eligible
- Price
- $73.89
- Rating
- 4.4/5
- Reviews
- 83,279
- Age
- 10y ago

Polar H9 Heart Rate Sensor ANT + / Bluetooth - Waterproof HR Monitor with Soft Chest Strap M-XXL
- Price
- $65.34
- Rating
- 4.1/5
- Reviews
- 9,914
- Age
- 6y ago

COROS Heart Rate Monitor Comfort Easy to wear Auto-wear Detection Advanced Sensor Precise Data Bluetooth 38 Hours Battery Life Connects up to 3 Devices at Once (Gray Large)
- Price
- $77.87
- Rating
- 4.3/5
- Reviews
- 2,292
- Age
- 2y ago

Polar H10 Heart Rate Monitor Chest Strap - ANT + Bluetooth Waterproof HR Sensor for Men and Women Black XS-S
- Price
- $96.34
- Rating
- 4.2/5
- Reviews
- 26,663
- Age
- 7y ago

Garmin HRM 600 Premium Heart Rate Monitor Accurate Heart Rate and HRV Data Running Dynamics Stand-Alone Activity Recording M-XL
- Price
- $167.90
- Rating
- 4.6/5
- Reviews
- 1,073
- Age
- 1y ago
Newest
by launch date
Heart Rate Monitor Armband HRM CHILEAF Heart Rate Sensor HR Sensor IP67 ANT+ Bluetooth 60H Long Battery Life Compatiable for Polar Beat Wahoo Fitness SportsTracker Zwift Nike+Run Club X-Fitness Etc
- Price
- $44.16
- Rating
- 3.7/5
- Reviews
- 115
- Age
- 9mo ago

Garmin HRM 600 Premium Heart Rate Monitor Accurate Heart Rate and HRV Data Running Dynamics Stand-Alone Activity Recording M-XL
- Price
- $167.90
- Rating
- 4.6/5
- Reviews
- 1,073
- Age
- 1y ago

Garmin HRM 200 Heart Rate Monitor Accurate Heart Rate and HRV Data Comfortable Machine Washable Strap M-XL
- Price
- $78.34
- Rating
- 4.3/5
- Reviews
- 1,357
- Age
- 1y ago

Scosche Rhythm+ 2.0 Heart Rate Monitor Armband for Running Cycling Exercise & Recovery with Bluetooth ANT+ Optical Sensor for HRV & RRi Data IP68 Waterproof Fitness Tracker with 24hr Battery Life
- Price
- $44.74
- Rating
- 4.1/5
- Reviews
- 5,646
- Age
- 2y ago

Nordic Track irdies Rhythm monitorius NORDICTRACK Smartbeat
- Price
- $60.94
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
45
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
4%
- POLAR29%
- COROS22%
- Scosche21%
- AliveCor15%
- Garmin6%
- NordicTrack4%
- Open — no brand owns it (3 brands, 4%)
Demand
Bluetooth Heart Rate Monitor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.9×
Search terms
Top Bluetooth Heart Rate Monitor search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scosche heart rate monitor12K/yr
- ifit heart rate monitor7K/yr
- heart rate monitor band5K/yr
- nordictrack heart rate monitor2K/yr
- scosche rhythm 241K/yr
Reviews and returns
What reviews say buyers love and hate about Bluetooth Heart Rate Monitor
We read the reviews and the return reasons for every product selling here.
“Disconnects constantly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluetooth Heart Rate Monitor questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









