bluegill swimbait
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+95.0%90-day search growth — must beat 0% to launch
Review moat
Good930.64avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.96–$30.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.73avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$72K$72K/yr · 256K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bluegill swimbait is a $72K/yr Amazon United States market (256K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bluegill swimbait market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $64K–$76K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #439
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 91%
- Out of stock
- 8.9%
- Avg brand age
- 58 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
40
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
56%
Top 20: 84%
Open market
5%
- Savage Gear65%
- Berkley17%
- 6th Sense6%
- BASSDASH4%
- Catch Co2%
- Gary Yamamoto2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +95.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×
Top bluegill swimbait search terms
- bluegill lures44K/yr
- bluegill bait27K/yr
- bluegill swimbait31K/yr
- savage gear lures31K/yr
- blue gill swim bait18K/yr
- savage gear26K/yr
- blue gill lures for fishing7K/yr
- bluegill15K/yr
- bluegill lure6K/yr
- savage gear swimbait10K/yr
Top bluegill swimbait products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Savage Gear Pulse Tail Bluegill RTF Fishing Bait 3/8 oz Bluegill Realistic Contours Colors and Movement Durable Construction Heavy-Duty Fishing Hook Built-in Rattle
Savage Gear$11.924.6★316 rev
Savage Gear Pulse Tail Bluegill Loosebody Fishing Bait 1 1/4 oz Bluegill Realistic Contours Colors & Movement Durable Construction Heavy-Duty Weighted Fishing Hook 100% Snag-Free Design
Savage Gear$13.524.4★393 rev
Berkley Powerbait Gilly Fishing Soft Bait HD Bluegill 90mm
Berkley$9.584.4★820 rev
BASSDASH SwimPanfish Multi Jointed Panfish Bluegill Swimbaits Topwater Hard Bass Fishing Crank Lure 3.5in/0.85oz 4 Colors (Bluegill)
BASSDASH$9.894.4★1,875 rev
Berkley Gulp! Maggot Natural 1-Inch
Berkley$5.614.2★2,067 rev
Newest
by launch date
6th Sense Panorama Soft Plastic Bass and Crappie Fishing Lure - Lifelike Body & Realistic Paint - Versatile Rigging Options - Multiple Sizes and Pack Counts (Live Bluegill)
6th Sense$9.95261 rev
6th Sense Panorama Soft Plastic Bass and Crappie Fishing Lure - Lifelike Body & Realistic Paint - Versatile Rigging Options - Multiple Sizes and Pack Counts (Live Bluegill)
6th Sense$8.22261 rev
6th Sense Panorama Soft Plastic Bass and Crappie Fishing Lure - Lifelike Body & Realistic Paint - Versatile Rigging Options - Multiple Sizes and Pack Counts (Live Bluegill)
6th Sense$8.12261 rev
Savage Gear 3D Sucker Freshwater Fishing Lure Redhorse Sucker Flash 9in Perfect for Musky Pike and Walleye
Savage Gear$30.7219 rev
Berkley Gulp! Alive! Minnow Fishing Bait Green Shiner 1in Extreme Scent Dispersion Realistic Minnow Profile Ideal for Bass Trout Walleye Panfish and More
Berkley$6.542,346 rev
Trending
90-day click momentum6th Sense Panorama Soft Plastic Bass and Crappie Fishing Lure - Lifelike Body & Realistic Paint - Versatile Rigging Options - Multiple Sizes and Pack Counts (Live Bluegill)
6th Sense$9.954.4★
6th Sense Panorama Soft Plastic Bass and Crappie Fishing Lure - Lifelike Body & Realistic Paint - Versatile Rigging Options - Multiple Sizes and Pack Counts (Live Bluegill)
6th Sense$8.124.4★
Savage Gear Pulse Tail Bluegill RTF Fishing Bait 3/8 oz Bluegill Realistic Contours Colors and Movement Durable Construction Heavy-Duty Fishing Hook Built-in Rattle
Savage Gear$11.924.6★
Berkley Gulp! Maggot Natural 1-Inch
Berkley$5.614.2★
Savage Gear Pulse Tail Bluegill Line Thru Fishing Bait 1 1/4 oz Crappie Realistic Contours Colors & Movement Durable Construction Thru Line Design 100% Weedless
Savage Gear$13.924.4★
What buyers say about bluegill swimbait
What buyers praise and complain about, mined from review topics.What buyers love
“Very good bait”
“its affordable”
“most importantly is very effective”
“Colors are nice”
“This fishing lure has a lifelike action in the water does not rattle so you may want to buy some type of scent attracted to put on your lure I found that gizzard Shad works best for small mouth and largemouth bass and crappie good luck fishing enjoy your lure I will”
“Just as described”
“Has excellent action in the water”
“hasnt fallen apart easily”
“Needless to say, they work”
“Looks and feels right”
What buyers complain about
“Not one inch like it states”
“Not scented at all”
“too expensive”
“Trash”
“it also sinks way to fast”
“Misleading as to the size”
“falling into the water lol”
“trebble hooks get caught on the line so frequently”
“The outside color is a really thin membrane”
“About a year later the tree with my catching lure fell down”
Top return reasons
Common questions
- Is bluegill swimbait profitable to sell on Amazon United States?
- The niche generates $72K/yr across 33 tracked products. 90-day search growth is +95.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the bluegill swimbait niche?
- 10 brands and 40 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in bluegill swimbait?
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.4%.
- When does demand for bluegill swimbait peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.0× the quietest.
- What does it cost to enter the bluegill swimbait niche?
- Listings span $4.96–$30.72; the average listing price is $12.73 (sweet spot $15–$100). The average incumbent carries 931 reviews — the moat a new listing must climb.