Blue Ice
PassBlue Ice scores 66 out of 100, a Pass. Shoppers spend an estimated $659K a year here, search demand grew +126.3% this quarter, and an estimated 1.4% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 8,101 Sports & Outdoors niches · +19 vs the category median of 4766
- Market size
- $659K/yr490K searches / yr
- 90-day growth
- +126.3%search demand this quarter
- Competition
- 47%top-5 click share · 15 brands · 57 sellers
Flapen Score
Blue Ice against its category
The dotted line is the Sports & Outdoors average. Past it, Blue Ice is stronger. Inside it, weaker.
Market
The Blue Ice market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Ice 490K times last year and spent an estimated $659K. The top 5 brands take 80% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 490K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +126.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $659K a year.
- Searches, last 12 months
- 490K
- Growth, 90 days vs prior 90
- +126.3%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $659Ka year
- Peak month
- July6.6× the quietest month
- Top search term
- igloo ice pack62K searches a year
02 · Price
A sale here is worth $22.91.
Listings sell for $22.91 on average, from $8.02 to $145.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $22.91 that is $17K to $23K a year per listing.
- Average price
- $22.91inside the $15 to $100 sweet spot
- Price range
- $8.02–$145.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $17K–$23K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Camp Kitchen. It carries 8,453 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #91in Camp Kitchen
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 8,453per listing
- Listings tracked
- 33
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Blue Ice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cooler Shock 4-Pack Mid-Size 10x10 Reusable Ice Packs - Freezes to 18F / -8C - Long Lasting Freezer Packs for Coolers and Lunch Boxes - Camping Fishing Road Trips Beach
- Price
- $28.56
- Rating
- 4.6/5
- Reviews
- 12,051
- Age
- 10y ago

Igloo Maxcold Ice Block 2 Pieces Ice Block
- Price
- $12.50
- Rating
- 4.6/5
- Reviews
- 27,220
- Age
- 1y ago

Arctic Zone Titan Deep Freeze Ice Pack- (2 Pack) 600 Gram High Performance Ice Pack - Long-Lasting Puncture-Resistant Cold Pack Filled with Non-Toxic Gel
- Price
- $18.03
- Rating
- 4.7/5
- Reviews
- 1,720
- Age
- 4y ago

Cooler Shock Ice Packs Reusable Premium Large Ice Pack and Lunch Cooler Set for Long Term Use Cools Faster Than Ice Cooler Accessories Gray 2 Pack
- Price
- $26.08
- Rating
- 4.4/5
- Reviews
- 5,934
- Age
- 7y ago

Cooler Shock Reusable Ice Packs for Coolers - 5 Ice Packs for Lunch Bags - Long-Lasting Cold Freezer Packs for Lunch Boxes - Cooler Accessories for School Beach & Fishing - Camping Gifts
- Price
- $26.71
- Rating
- 4.6/5
- Reviews
- 9,168
- Age
- 8y ago
Trending
estimated 90-day click momentum
RIDGECOOL Ice Packs for Cooler Reusable Ice Packs for Lunch Boxes 4 Pack Long Lasting Freezer Packs Leakproof Cooler Ice Packs for Lunch Bags and Coolers BPA-Free Food Safe
- Price
- $13.86
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 6mo ago

M PAIN MANAGEMENT TECHNOLOGIES SubZero Water Circulating Cooling Vest - 20000 mAh Battery Powered Ice Cooling Keeps Cold 2-5 hrs Wireless and Portable (Small/Medium)
- Price
- $145.78
- Rating
- 3.0/5
- Reviews
- 28
- Age
- 3y ago

Titan by Arctic Zone High Performance Ice Pack Combo 10-Piece Set with Deep Freeze Gel Multiple Sizes Stays Frozen up to 8 Hours
- Price
- $40.05
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 11mo ago

Large Reusable Ice Packs for Cooler with Handle (4 Pack) Long Lasting Coolness BPA Free Freezer Packs for Extended Cooling | Cooler Ice Packs for Camping Fishing Hiking Beach
- Price
- $21.39
- Rating
- 4.6/5
- Reviews
- 179
- Age
- 2y ago

Kona XXL Ice Packs for Coolers 2 lb Reusable Slim Freezer Pack Long-Lasting Dry Ice Alternative for Cooler Bags 13x10 Inch Fast Freeze (-5C) 2 Pack
- Price
- $21.58
- Rating
- 4.6/5
- Reviews
- 6,149
- Age
- 7y ago
Newest
by launch date
RIDGECOOL Ice Packs for Cooler Reusable Ice Packs for Lunch Boxes 4 Pack Long Lasting Freezer Packs Leakproof Cooler Ice Packs for Lunch Bags and Coolers BPA-Free Food Safe
- Price
- $13.86
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 6mo ago

Titan by Arctic Zone High Performance Ice Pack Combo 10-Piece Set with Deep Freeze Gel Multiple Sizes Stays Frozen up to 8 Hours
- Price
- $40.05
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 11mo ago

Igloo Maxcold Ice Block 4 Pieces Ice Block
- Price
- $10.43
- Rating
- 4.6/5
- Reviews
- 27,220
- Age
- 1y ago

Igloo Maxcold Ice Block 2 Pieces Ice Block
- Price
- $12.50
- Rating
- 4.6/5
- Reviews
- 27,220
- Age
- 1y ago

Igloo Medium Maxcold 2 Pack Ice Block Reusable Ice Packs for Coolers Freezer Pack Cold Packs for Coolers Long Lasting Ice Blocks
- Price
- $10.37
- Rating
- 4.6/5
- Reviews
- 27,220
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
57
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 87%
Open market
17%
- Cooler Shock34%
- Igloo19%
- Fit & Fresh10%
- Titan by Arctic Zone10%
- Everlasting Ice RX7%
- GoCJ3%
- Open — no brand owns it (9 brands, 17%)
Demand
Blue Ice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.6×
Search terms
Top Blue Ice search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- igloo ice pack62K/yr
- cooler shock ice packs66K/yr
- long lasting ice packs48K/yr
- cooler shock44K/yr
- large ice packs for coolers48K/yr
- titan ice packs40K/yr
- large ice blocks for coolers11K/yr
- long lasting ice packs for coolers23K/yr
- blue ice25K/yr
- ice packs for coolers large13K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Ice
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Ice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









