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Blue Glow Sticks

Maybe

The top 5 brands take only 52% of clicks. But shoppers spend an estimated $46K a year here, so Blue Glow Sticks is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 8,101 Sports & Outdoors niches · +16 vs the category median of 47
Market size
$46K/yr40K searches / yr
90-day growth
+41.9%search demand this quarter
Competition
44%top-5 click share · 19 brands · 26 sellers

Flapen Score

Blue Glow Sticks against its category

The dotted line is the Sports & Outdoors average. Past it, Blue Glow Sticks is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Glow Sticks market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Glow Sticks 40K times last year and spent an estimated $46K. The top 5 brands take 52% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+41.9%
Conversion, latest week
6.7%
Market size, estimated
$46Ka year
Peak month
October3.3× the quietest month
Top search term
blue glow sticks32K searches a year

02 · Price

A sale here is worth $17.33.

Listings sell for $17.33 on average, from $7.65 to $47.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.33 that is $2K to $4K a year per listing.

Average price
$17.33inside the $15 to $100 sweet spot
Price range
$7.65–$47.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #603 within Lights & Lanterns. It carries 1,659 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
7.1%
Average rank
#603in Lights & Lanterns
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
1,659per listing
Listings tracked
31

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Blue Glow Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

26

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

41%

  • Brand 113%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Blue Glow Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 3.3×

Search terms

Top Blue Glow Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue glow sticks32K/yr
  • glow sticks blue4K/yr
  • blue glow sticks bulk3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Glow Sticks

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
25%of negative reviews mention “Brightness/Shine/Glow”
2.1%of orders come back
“DON'T GLOW”
A buyer, on “Brightness/Shine/Glow”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Blue Glow Sticks questions

Answered from the same tracked data.