Is black yoga mat profitable to sell on Amazon United States?

The niche generates $114K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (40/100).

How competitive is the black yoga mat niche?

9 brands and 20 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in black yoga mat?

Top complaints mined from reviews: Thickness, Smell, Grip. The return rate is 2.4%.

When does demand for black yoga mat peak?

Demand peaks in Mar–Jul–Aug; the busiest month runs 3.3× the quietest.

What does it cost to enter the black yoga mat niche?

Listings span $14.26–$45.88; the average listing price is $24.33 (sweet spot $15–$100). The average incumbent carries 16,287 reviews — the moat a new listing must climb.

black yoga mat

Skip it

A deep review moat (16,287 avg reviews) — this niche doesn't clear our bar today.

Avg price

Incredible$24.33

avg listing price — sweet spot $15–$100

Price range

Great$14.26–$45.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 6% kills the launch gate

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$114K

$114K/yr · 90K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Review moat

Bad16,286.54

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, black yoga mat is a $114K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Jul–Aug. Verdict: Skip it — 40/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

black yoga mat market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $146K–$195K; units × avg price
Launch success: —; 3 of 3 new (360d)
Conversion rate: 5.2%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Amazon Basics40%
Retrospec22%
Gaiam19%
KEEP7%
Wimwum3%
Fitvids3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.

Peak months: Mar, Jul, Aug · busiest ÷ quietest = 3.3×

Open Trend

Top black yoga mat search terms

black yoga mat70K/yr -7.2%4.3% conv.
yoga mat black17K/yr -4.8%4.0% conv.
black yoga mats4K/yr +9.9%1.6% conv.

All search terms

Top black yoga mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black

Amazon Basics$20.684.6★69,529 rev

Retrospec Solana Yoga Mat 1/2 Thick w/Nylon Strap for Men & Women - Non Slip Excercise Mat for Yoga Pilates Stretching Floor & Fitness Workouts

Retrospec$24.544.4★8,983 rev

Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black

Retrospec$38.944.5★14,599 rev

Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Black 72L X 24W X 2/5 Inch Thick

Gaiam$23.154.6★46,174 rev

Amazon Basics 0.25-inch Thick TPE Exercise Yoga Mat with Carrying Strap Black

Amazon Basics$23.914.6★811 rev

Newest

by launch date

Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Black 72L X 24W X 2/5 Inch Thick

Gaiam$23.1546,174 rev

2mo ago

KEEP Extra Thick NBR Yoga Mat for Women & Men 10mm Thick 72x24 Large Exercise Mat with Non-Slip Workout Mat for Yoga Pilates Stretching Meditation Wide & Cushioned Fitness Mat Black

KEEP$21.0981 rev

6mo ago

Wimwum Extra Wide Yoga Mat 72 x 32 6mm Non Slip TPE Exercise Mat with Carrying Strap Large Workout Mat for Yoga Pilates Stretching HIIT & Home Gym black

Wimwum$29.0091 rev

6mo ago

Amazon Basics 0.25-inch Thick TPE Exercise Yoga Mat with Carrying Strap Black

Amazon Basics$23.91811 rev

1y ago

PAIDU Yoga Mat Non Slip Anti-tear extra thick-2/5 inch10MMHigh Resiliency Professional POE Yoga Mats for Women Men Kids 72x24inch Workout Yoga Pilates and Floor Exercise with Carrier Strap

PAIDU$45.88319 rev

1y ago

What buyers say about black yoga mat

What buyers praise and complain about, mined from review topics.

What buyers love

Thickness13%

“Good thickness”

Comfort-Overall13%

“SO comfortable”

Quality-Overall12%

“Good quality mat”

Cushion8%

“Good cushion”

Value For Money6%

“Good value”

Exercise/Sports Suitability6%

“This is a great exercise mat”

Soft Feel4%

“Perfect for its use and stays soft”

Size-Overall3%

“Great size”

Durability3%

“very durable”

Stretchability/Expandability/Elasticity3%

“Very comfy to stretch”

What buyers complain about

Thickness10%

“It's thick”

Smell9%

“Chemical smell”

Grip9%

“It doesnt stay in place”

Quality-Overall8%

“Bad quality”

Strap/String Quality6%

“Broken strap”

Durability5%

“not durable”

Stretchability/Expandability/Elasticity4%

“stretchy”

Size-Overall3%

“Wasn't a fit for me”

Material Quality2%

“Cheap materials”

Exercise/Sports Suitability2%

“Useless to stand on for exercise”

Top return reasons

Thickness24%

Size-Overall15%

Value For Money8%

Grip7%

Thin5%

Smell5%

Quality-Overall5%

Advertised Vs Actual Product4%

Material Quality4%

Color2%

Common questions

Is black yoga mat profitable to sell on Amazon United States?: The niche generates $114K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (40/100).
How competitive is the black yoga mat niche?: 9 brands and 20 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in black yoga mat?: Top complaints mined from reviews: Thickness, Smell, Grip. The return rate is 2.4%.
When does demand for black yoga mat peak?: Demand peaks in Mar–Jul–Aug; the busiest month runs 3.3× the quietest.
What does it cost to enter the black yoga mat niche?: Listings span $14.26–$45.88; the average listing price is $24.33 (sweet spot $15–$100). The average incumbent carries 16,287 reviews — the moat a new listing must climb.