Black Rope

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

+31.9%

Conversion, latest week

10.2%

Market size, estimated

$71Ka year

Peak month

October2.4× the quietest month

Top search term

black rope56K searches a year

Listings sell for $10.53 on average, from $5.26 to $25.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.53 that is $3K to $5K a year per listing.

Average price

$10.53under the $15 to $100 sweet spot

Price range

$5.26–$25.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #37 within Tactical & Personal Defense. It carries 1,974 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#37in Tactical & Personal Defense

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,974per listing

Listings tracked

17

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months