bjj headgear
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.62avg listing price — sweet spot $15–$100
Price range
Great$13.97–$51.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,297.05avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad$17K$17K/yr · 18K searches
According to Flapen's Amazon United States niche tracking, bjj headgear is a $17K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 37/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
bjj headgear market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $17K–$25K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 11.2%
- Avg brand age
- 68 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
21
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
12%
- Matman36%
- Gelozid21%
- adidas13%
- Gold BJJ8%
- ROAR-INT6%
- Cliff Keen4%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top bjj headgear search terms
- bjj headgear7K/yr
- bjj ear guard6K/yr
- jiu jitsu headgear4K/yr
- matman wrestling headgear1K/yr
Top bjj headgear products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gelozid Adjustable Wrestling Headgear for BJJ Wrestling Sparring MMA Grappling and Training Cauliflower Protection Helme(Large 20.7-24.6in)
Gelozid$15.073.7★223 rev
Matman Dynasty Adult Wrestling Headgear Men & Womens Soft & Comfortable Protective Ear Guards for Wrestling BJJ & MMA
Matman$38.164.2★1,116 rev
Matman Dynasty Youth Wrestling Headgear Kids Soft & Comfortable Protective Ear Guards for Wrestling BJJ & MMA
Matman$37.264.2★684 rev
Gold BJJ Headgear for Jiu Jitsu Wrestling and MMA
Gold BJJ$34.764.0★543 rev
Adidas Wrestling Response Ear Guard-Hunter
adidas$43.984.6★2,700 rev
Newest
by launch date
Venum Challenger Wrestling Ear Guard - Black - Large/X-Large
Venum$38.830 rev
BLISSTAO Wrestling Headgear and BJJ Ear Guard Soft and Low Profile Reinforced Stitching Padded Chin Strap Includes Protective Storage & Washing Bag (Navy Blue)
BlissTao$33.4240 rev
BLISSTAO Wrestling Headgear BJJ Ear Guard Soft Low Profile Reinforced Stitching Non Scratch Non Slip Unltra-Soft Chin Pads Protective Storage Washing Bag (Black)
BlissTao$32.9040 rev
ROAR-INT BJJ Ear Guard New Easy to Adjust Design Wrestling Protective Headgear Wrestling Ear Guard MMA Jiu Jitsu (Black)
ROAR-INT$16.52262 rev
Gelozid Adjustable Wrestling Headgear for BJJ Wrestling Sparring MMA Grappling and Training Cauliflower Protection Helme(Large 20.7-24.6in)
Gelozid$15.07223 rev
Trending
90-day click momentumVenum Challenger Wrestling Ear Guard - Black - Large/X-Large
Venum$38.830.0★
Adidas Response Earguard Gold
adidas$39.444.6★
ROAR-INT Wrestling Headgear Men BJJ Ear Guard Protection MMA Grappling Cauliflower Helmet (Red One-Size)
ROAR-INT$13.974.4★
RDX Boxing Headgear MMA Muay Thai Removable Face Grill Head Gear for Sparring Grappling Martial Arts Kickboxing Taekwondo Karate BJJ Training
RDX$43.174.6★
Matman Dynasty Youth Wrestling Headgear Kids Soft & Comfortable Protective Ear Guards for Wrestling BJJ & MMA
Matman$37.264.2★
What buyers say about bjj headgear
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“I got his this headgear just because it wasn't super expensive”
“a comfortable fit”
“Adjustable where needed”
“The helmet came brand new”
“Good Comfort and quality”
“works great for Jiu-jitsu”
“It's a soft material”
“Protects ears well”
“But, for $30, vs $40+, i thought this provided him with good protection”
What buyers complain about
“straps are hard to adjust”
“after the 3rd tournament it started to brake”
“turns out we like the navy blue so we kept it a good mistake”
“A cheap”
“Uncomfortable”
“Bad quality material and stitching”
“Am Fulf is slipping”
“Came with a sticky residue seems low quality very disappointed”
“Bad quality material and stitching”
“Poor design”
Top return reasons
Common questions
- Is bjj headgear profitable to sell on Amazon United States?
- The niche generates $17K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the bjj headgear niche?
- 10 brands and 21 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in bjj headgear?
- Top complaints mined from reviews: Strap/String Quality, Durability, Color. The return rate is 7.6% — above our launch gate.
- When does demand for bjj headgear peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the bjj headgear niche?
- Listings span $13.97–$51.12; the average listing price is $33.62 (sweet spot $15–$100). The average incumbent carries 1,297 reviews — the moat a new listing must climb.