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bivy tent

Skip it

A small market ($73K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 65Conversion 18Competition 67Returns 25Price range 53Avg price 91Brand share 38Review moat 39Quality gap 73

Avg price

Great$57.08

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Growth

Good+43.7%

90-day search growth — must beat 0% to launch

Price range

Good$10.90–$172.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,630.26

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Market size

Bad$73K

$73K/yr · 88K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, bivy tent is a $73K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bivy tent market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$57K–$71K
units × avg price
Conversion rate
1.5%
Avg BSR
#117
Page quality
0%
Prime
97%
Sponsored
86%
Out of stock
5.2%
Avg brand age
40 months
Avg seller age
169 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

65

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

16%

  • Night Cat64%
  • Wakeman10%
  • Tiny Tents4%
  • YCConcept3%
  • Generic2%
  • Londtren2%
  • Open — no brand owns it (12 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +43.7% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top bivy tent search terms

  • night cat pop up tent18K/yr
  • mini pop up tent11K/yr
  • tiny tent12K/yr
  • pop up tent small7K/yr
  • single pop up tent6K/yr
  • pop up tent 1 person6K/yr
  • free tents for homeless5K/yr
  • nightcat pop up tent5K/yr
  • mini tents5K/yr
  • 1 person tent pop up4K/yr
All search terms

Top bivy tent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$7K15%$11K20%$15K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bivy tent

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation15%

“Easy set up”

Quality-Overall11%

“The build quality in itself was very good”

Size-Overall9%

“Good size”

Ease Of Use8%

“Easy peasy”

Value For Money8%

“Worth money”

Pet Friendly4%

“Our dog loved it”

Weight Light4%

“Its very lightweight and breathable”

Advertised Vs Actual Product3%

“As advertised”

Durability3%

“Well-made, easy to set up, durable”

Storage Capacity3%

“does not take up any space”

What buyers complain about

Size-Overall14%

“Very large”

Quality-Overall10%

“So hard to find a quality product anymore”

Durability9%

“Broke after first use”

Water Resistance8%

“NOT WATERPROOF”

Ease Of Use8%

“Extremely Difficult to Fold”

Assembly/Installation4%

“Cant even put it together”

Instructions/User Manual/Troubleshooting4%

“instructions are poor”

Strength3%

“Very flimsy”

Advertised Vs Actual Product2%

“Images dont match product”

Value For Money2%

“Cheap for a reason”

Top return reasons

Size-Overall45%
Advertised Vs Actual Product6%
Assembly/Installation6%
Value For Money6%
Functionality-Overall4%
Ease Of Use4%
Defective Material/Parts4%
Material Quality3%
Strength3%
Quality-Overall2%

Common questions

Is bivy tent profitable to sell on Amazon United States?
The niche generates $73K/yr across 35 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +43.7%. Flapen's verdict: Skip it (47/100).
How competitive is the bivy tent niche?
18 brands and 65 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in bivy tent?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.1% — above our launch gate.
When does demand for bivy tent peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the bivy tent niche?
Listings span $10.90–$172.46; the average listing price is $57.08 (sweet spot $15–$100). The average incumbent carries 2,630 reviews — the moat a new listing must climb.