Is bivy sack profitable to sell on Amazon United States?

The niche generates $251K/yr across 50 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the bivy sack niche?

34 brands and 75 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in bivy sack?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Water Resistance. The return rate is 1.0%.

When does demand for bivy sack peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the bivy sack niche?

Listings span $9.38–$272.33; the average listing price is $83.46 (sweet spot $15–$100). The average incumbent carries 708 reviews — the moat a new listing must climb.

bivy sack

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Avg price

Great$83.46

avg listing price — sweet spot $15–$100

Review moat

Good708.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$251K

$251K/yr · 273K searches

Price range

Okay$9.38–$272.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, bivy sack is a $251K/yr Amazon United States market (273K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bivy sack market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $250K–$334K; units × avg price
Conversion rate: 1.1%
Avg BSR: #164
Page quality: 0%
Prime: 92%
Sponsored: 78%
Out of stock: 10.9%
Avg brand age: 54 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

43%

Top 20: 90%

Top-5 click share

34%

Top 20: 76%

Open market

50%

Outdoor Research13%
Survival Frog8%
AquaQuest8%
Sanmum7%
Ammo Can Man7%
Akmax.cn7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top bivy sack search terms

bivy sack90K/yr -18.7%1.1% conv.
bivy51K/yr -14.9%0.7% conv.
bivvy bag23K/yr -55.7%1.6% conv.
bivy bag22K/yr -36.6%0.9% conv.
bivvy17K/yr -22.7%1.2% conv.
camping bivy sacks17K/yr -33.4%0.4% conv.
bivy cover6K/yr -2.3%0.5% conv.
bivvy sack7K/yr +16.4%1.6% conv.
bivy sleeping bag7K/yr -35.8%0.9% conv.
bivouac5K/yr +27.2%0.1% conv.

All search terms

Top bivy sack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tact Bivvy 2.0 HeatEcho Emergency Sleeping Bag Compact Ultra Lightweight Waterproof Thermal Bivy Cover Emergency Shelter Survival Kit w/Stuff Sack Carabiner Survival Whistle + ParaTinder

Survival Frog$24.684.6★2,466 rev

AquaQuest Pharaoh Bivy Sack Waterproof Outer Shell for Sleeping Bag Minimalist Stealth Shelter Olive Drab

AquaQuest$114.884.4★183 rev

Sanmum Ultralightweight Bivy Sack Ventilate Sleeping Bags - Compact Lightweight Waterproof Reusable for Adventure Camping & Emergency (Green)

Sanmum$35.323.8★14 rev

Akmax.cn Bivy Cover Sack for Military Army Modular Sleeping System Waterproof Outer Shell for Sleeping Bag Minimalist Stealth Shelter

Akmax.cn$98.144.5★134 rev

ACU Digital Bivy Cover

Ammo Can Man$55.224.2★441 rev

Newest

by launch date

Genuine Military Issue Bivy Cover Waterproof Breathable Sleeping Bag Cover Genuine Military Issue Made in USA Tactical Survival Gear Digital Camouflage

Generic$59.570 rev

2mo ago

Emergency Sleeping Bag 1 Pack | for Survival Gear and Supplies Life Bivy Sack Waterproof Mylar Emergency Blankets for Survival Kit Car Camping Gear Hiking Tac Bivvy Go Bag Supplies Sleep Sacks Shelter

Mart Cobra$9.381,176 rev

7mo ago

USGI Gear Military Sleeping Bag System Tactical Gear 4-Part Modular Sleeping Bags Cold Weather Includes Stuff Sack Bivy Cover Intermediate Cold Weather and Patrol Bag Waterproof and Lightweight

USGI GEAR$190.7535 rev

8mo ago

Emergency Sleeping Bag Survival Bag Cymuber Portable Waterproof Thermal Bivy Sacks Tac Bivvy Bags Camping Mylar Sleeping Bag Survival Gear Emergency Blankets Survival Shelter

Cymuber$11.83505 rev

1y ago

OUTDOOR RESEARCH Helium Bivy | Waterproof Insect Proof Durable Lightweight Bivouac Sack Tent

Outdoor Research$210.5824 rev

2y ago

What buyers say about bivy sack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“The entire kit is well-crafted and quite durable”

Advertised Vs Actual Product13%

“As Advertised”

Value For Money11%

“great value”

Size-Overall9%

“Good size”

Warmth7%

“Warm”

Compactness5%

“Small compact and store easy”

Durability5%

“Durable”

Weight Light4%

“they are very light weight they will pack very nicely in our back packs”

Portability4%

“Portability”

Safety Standards4%

“work well for emergencies”

What buyers complain about

Size-Overall13%

“The fly fit poorly”

Advertised Vs Actual Product7%

“Picture is misleading”

Water Resistance7%

“This is only a little waterproof”

Heating7%

“Regular blankets wont work if heat source is lost for a long”

Quality-Overall7%

“Not as good quality as I expected”

Thickness6%

“Wished made a little thicker”

Product Condition5%

“Product is not new and has holes and cracks in it”

Material Quality5%

“It's a piece of really cheap polyester or nylon material sewn together in the shape of a tent”

Durability4%

“Not very durable”

Storage Capacity3%

“the lack of space”

Top return reasons

Size-Overall24%

Advertised Vs Actual Product15%

Value For Money11%

Material Quality7%

Thin5%

Quality-Overall4%

Weight Heavy4%

Defective Material/Parts4%

Water Resistance3%

Functionality-Overall3%

Common questions

Is bivy sack profitable to sell on Amazon United States?: The niche generates $251K/yr across 50 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the bivy sack niche?: 34 brands and 75 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in bivy sack?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Water Resistance. The return rate is 1.0%.
When does demand for bivy sack peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the bivy sack niche?: Listings span $9.38–$272.33; the average listing price is $83.46 (sweet spot $15–$100). The average incumbent carries 708 reviews — the moat a new listing must climb.