biodegradable soap
Worth a lookShows demand growing +196.3% this quarter, but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Growth
Incredible+196.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Market size
Good$301K$301K/yr · 248K searches
Avg price
Okay$11.16avg listing price — sweet spot $15–$100
Price range
Okay$5.98–$20.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad8,823.4avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, biodegradable soap is a $301K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
biodegradable soap market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $223K–$279K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.4%
- Avg brand age
- 61 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
76
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
10%
- CONCENTRATED CAMPSUDS37%
- Uncle Todd's28%
- Sea to Summit11%
- HongyiTime5%
- Coleman4%
- Nerisca4%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +196.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.6×
Top biodegradable soap search terms
- biodegradable soap58K/yr
- camping soap38K/yr
- camp soap31K/yr
- biodegradable soap for camping22K/yr
- camping dish soap14K/yr
- camp suds13K/yr
- campsuds12K/yr
- camp soap biodegradable6K/yr
- camp suds biodegradable soap6K/yr
- wilderness wash7K/yr
Top biodegradable soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Uncle Todds Wild Wash Biodegradable Soap Camping Soap Ideal for Dishes Body Hands and Clothes - 4oz Sage Scent
Uncle Todd's$9.884.6★193 rev
Sierra Dawn Classic Campsuds Biodegradable Camping Soap - The Original Camp Dish Soap Shampoo Body Wash - Wilderness Wash for Backpacking & Travel 4 Fl Oz
CONCENTRATED CAMPSUDS$10.724.7★1,521 rev
CONCENTRATED CAMPSUDS Sierra Dawn Outdoor Soap - Premium Biodegradable Camping & Backpacking Essential - All-Purpose Natural Soap for Dishes Clothes & Personal Care 8 Ounce
CONCENTRATED CAMPSUDS$12.214.8★4,605 rev
Sea to Summit Wilderness Wash Liquid Camp Soap 3-Pack (3 X 50ml Bottles)
Sea to Summit$18.384.7★304 rev
HongyiTime 2 Boxs (100 Sheets) Hand Washing Soap Sheets for Outdoor Travel Portable Camping Hand Soap Hiking Washing Hand Bath Paper Soap for Travel BBQ Party School Girls
HongyiTime$5.984.6★2,818 rev
Newest
by launch date
Nerisca Biodegradable Camping Soap with Beef Tallow 4 oz All-in-One Camp Wash for Dishes Body Hands & Shampoo Travel Size Dish Cleaner for Backpacking and Travel
Nerisca$7.5531 rev
Coleman Camp Soap Sheets 25 Travel Soap Sheets for Camping Hiking & Backpacking Perforated for 50 Washes Dissolves Instantly in Hot or Cold Water TSA-Approved for Travel
Coleman$6.03127 rev
Uncle Todds Wild Wash Biodegradable Soap Camping Soap Ideal for Dishes Body Hands and Clothes - 4oz Sage Scent
Uncle Todd's$9.88193 rev
Stansport Camp Soap Sheets- 50 Counts (pack of 2)
Stansport$6.3276 rev
Nature Buff 2-Pack Biodegradable Soap Unscented Travel-Sized Camping Soap Bars -All-In-One Backpacking Essentials Outdoor Recreation Soap Bar and Washcloth
Nature Buff$15.9842 rev
Trending
90-day click momentumNerisca Biodegradable Camping Soap with Beef Tallow 4 oz All-in-One Camp Wash for Dishes Body Hands & Shampoo Travel Size Dish Cleaner for Backpacking and Travel
Nerisca$7.554.8★
Dr. Bronners Pure-Castile Magic Liquid Soap (Peppermint 8 Ounce)- Made with Organic Oils 18-in1 Uses: Face Hair Hand & Body Soap Laundry Pets- Concentrated Vegan Non-GMO
Dr. Bronner's$10.114.8★
Uncle Todds Wild Wash Biodegradable Soap Camping Soap Ideal for Dishes Body Hands and Clothes - 4oz Sage Scent
Uncle Todd's$9.884.6★
Sierra Dawn Campsuds Biodegradable Camping Soap with Insect Deterrent Citronella Lavender Peppermint Essential Oils 4 Ounce
CONCENTRATED CAMPSUDS$14.134.7★
Sierra Dawn Classic Campsuds Biodegradable Camping Soap - The Original Camp Dish Soap Shampoo Body Wash - Wilderness Wash for Backpacking & Travel 4 Fl Oz
CONCENTRATED CAMPSUDS$10.724.7★
What buyers say about biodegradable soap
What buyers praise and complain about, mined from review topics.What buyers love
“Best smell”
“This is really good soap”
“It cleans well”
“Cleans just about everything”
“this was extremely handy”
“Good value”
“It gives peace of mind that it's biodegradable”
“Worked as Advertised and then some”
“Smooth to the skin”
“it fits anywhere”
What buyers complain about
“The bottle is small”
“Dont like the smell”
“Waste of money”
“I gave up washing it off”
“The product doesnt work as advertised”
“Dilute before you use it”
“The soap serves it purpose doesnt lather up immediately”
“it irritates my hands”
“Too harsh feeling”
“Bottle leaked inside the plastic wrap”
Top return reasons
Common questions
- Is biodegradable soap profitable to sell on Amazon United States?
- The niche generates $301K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +196.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the biodegradable soap niche?
- 10 brands and 76 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in biodegradable soap?
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.6%.
- When does demand for biodegradable soap peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.6× the quietest.
- What does it cost to enter the biodegradable soap niche?
- Listings span $5.98–$20.48; the average listing price is $11.16 (sweet spot $15–$100). The average incumbent carries 8,823 reviews — the moat a new listing must climb.