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54

binghamton university apparel

Worth a look

Shows a thin review moat (66 avg reviews), but a small market ($15K/yr) keeps it on the watch list.

Market size 4Growth 96Conversion 17Competition 54Returns 93Price range 82Avg price 91Brand share 23Review moat 97Quality gap 42

Review moat

Incredible65.5

avg incumbent reviews — the moat a new listing must climb

Growth

Incredible+154.0%

90-day search growth — must beat 0% to launch

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$21.51

avg listing price — sweet spot $15–$100

Price range

Great$10.00–$40.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$15K

$15K/yr · 52K searches

According to Flapen's Amazon United States niche tracking, binghamton university apparel is a $15K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

binghamton university apparel market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$22K–$27K
units × avg price
Conversion rate
1.4%
Avg BSR
#7,622
Page quality
0%
Prime
88%
Sponsored
81%
Out of stock
0.9%
Avg brand age
52 months
Avg seller age
197 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

7

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

6%

  • Binghamton University57%
  • Elite Authentics15%
  • Desert Cactus9%
  • LOGOVISION5%
  • Campus Lab4%
  • College & University Towns T-Shirts & Tees3%
  • Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +154.0% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 6.2×

Top binghamton university apparel search terms

  • binghamton university apparel23K/yr
  • binghamton university8K/yr
  • binghamton merch5K/yr
  • binghamton6K/yr
  • binghamton university merchandise5K/yr
  • binghamton university merch6K/yr
All search terms

Top binghamton university apparel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6118%$1K12%$2K16%$2K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about binghamton university apparel

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel50%

“Says it's super soft and comfy”

Chain/Key Quality50%

“Perfect for my key ring :”

What buyers complain about

Size-Overall50%

“Too big”

Print Quality17%

“Bad screen print”

Strap/String Quality17%

“Even after loosening the strap to the furthest it can go”

Value For Money17%

“it only adds pennies to the production cost”

Top return reasons

Size-Overall56%
Quality-Overall9%
Chest Fit7%
Length5%
Material Quality4%
Print Quality4%
Design-Overall3%
Advertised Vs Actual Product3%
Color3%
Sleeve Fit2%

Common questions

Is binghamton university apparel profitable to sell on Amazon United States?
The niche generates $15K/yr across 32 tracked products. 90-day search growth is +154.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the binghamton university apparel niche?
10 brands and 7 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in binghamton university apparel?
Top complaints mined from reviews: Size-Overall, Print Quality, Strap/String Quality. The return rate is 1.1%.
When does demand for binghamton university apparel peak?
Demand peaks in Apr–May–Jun; the busiest month runs 6.2× the quietest.
What does it cost to enter the binghamton university apparel niche?
Listings span $10.00–$40.38; the average listing price is $21.51 (sweet spot $15–$100). The average incumbent carries 66 reviews — the moat a new listing must climb.