bills jersey kids
Skip itSoft demand (-41.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$63.11avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Good1,192.16avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.66–$199.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 80K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bills jersey kids is a $70K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 34/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
bills jersey kids market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $63K–$79K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #5,587
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 41%
- Out of stock
- 25.3%
- Avg brand age
- 54 months
- Avg seller age
- 200 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
26
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
35%
Top 20: 79%
Open market
8%
- Riddell42%
- Outerstuff25%
- Ultra Game9%
- Franklin Sports6%
- WILSON6%
- Pegasus Sports3%
- Open — no brand owns it (5 brands, 8%)
Demand
Weekly Amazon search volume, last 29 weeks — -41.3% search growth over the last 90 days.Top bills jersey kids search terms
- buffalo bills helmet28K/yr
- bills helmet13K/yr
- buffalo bills helmet full size6K/yr
- buffalo bills jersey youth6K/yr
- buffalo bills kids jersey4K/yr
- kids bills jersey5K/yr
- buffalo bills youth jersey4K/yr
- kids buffalo bills jersey4K/yr
- bills jersey kids5K/yr
- buffalo bills jersey kids5K/yr
Top bills jersey kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Riddell NFL Buffalo Bills Mini Speed Football Helmet
Riddell$33.384.8★11,401 rev
Ultra Game NFL Official Youth Super Soft Game Day Mesh Jersey Shirt Buffalo Bills White 18-20
Ultra Game$29.464.5★2,473 rev
Riddell NFL Buffalo Bills Full Size Speed Replica Football Helmet
Riddell$169.884.6★187 rev
Outerstuff NFL Kids Youth 4-20 Official Game Day Team Jersey (as1 Numeric Numeric_18 Numeric_20 Regular Buffalo Bills - Blue)
Outerstuff$30.204.7★711 rev
WILSON NFL Live Team Autograph Football-Buffalo Buffalo Bills
WILSON$32.544.7★535 rev
Newest
by launch date
NFL Buffalo Bills Mini Metallic Hover Helmet
Pegasus Sports$68.27244 rev
Buffalo Bills White 2025 Rivalries Riddell Speed Replica Full Size Football Helmet - NFL Replica Helmets
Riddell$199.083 rev
Buffalo Bills White 2025 Rivalries Revolution Speed Mini Football Helmet - New in Riddell Box
Riddell$51.783 rev
NFL Kids Youth Boys 8-20 Officially Licensed Division Established Team Color Mesh V-Neck Wordmark Primary Logo Jersey - Buffalo Bills - Blue - Medium 10/12
Outerstuff$40.6754 rev
NFL Kids Youth Boys 8-20 Officially Licensed Division Established Team Color Mesh V-Neck Wordmark Primary Logo Jersey - Buffalo Bills - Blue - Large 14/16
Outerstuff$40.2054 rev
Trending
90-day click momentum
NFL Kids Youth 8-20 Officially Licensed Team Color Wordmark Primary Logo Victory Stripe V-Neck Jersey T-Shirt (Buffalo Bills Blue 14-16)
Outerstuff$30.614.8★
Outerstuff NFL Boys Youth (8-20) Buffalo Bills Mario Williams #94 Alternate Game Day Jersey Large (14-16)
Outerstuff$26.005.0★
NFL Kids Youth Boys 8-20 Officially Licensed Division Established Team Color Mesh V-Neck Wordmark Primary Logo Jersey - Buffalo Bills - Blue - Large 14/16
Outerstuff$40.204.7★
WILSON NFL Live Team Autograph Football-Buffalo Buffalo Bills
WILSON$32.544.7★
Outerstuff NFL Kids Youth 4-20 Official Game Day Team Jersey (as1 Numeric Numeric_18 Numeric_20 Regular Buffalo Bills - Blue)
Outerstuff$30.204.7★
What buyers say about bills jersey kids
What buyers praise and complain about, mined from review topics.What buyers love
“feels well made”
“Exactly as described”
“great value for money”
“Durable, lightweight, great value for money”
“The helmet looks great”
What buyers complain about
“too small”
Top return reasons
Common questions
- Is bills jersey kids profitable to sell on Amazon United States?
- The niche generates $70K/yr across 37 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -41.3%. Flapen's verdict: Skip it (34/100).
- How competitive is the bills jersey kids niche?
- 11 brands and 26 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in bills jersey kids?
- Top complaints mined from reviews: Size-Overall. The return rate is 4.8%.
- What does it cost to enter the bills jersey kids niche?
- Listings span $10.66–$199.08; the average listing price is $63.11 (sweet spot $15–$100). The average incumbent carries 1,192 reviews — the moat a new listing must climb.