Bills Jersey Kids
FailDemand is soft, at -41.3% this quarter, so Bills Jersey Kids is a Fail.
- Flapen Score
- 34 / 100Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 4734
- Market size
- $70K/yr80K searches / yr
- 90-day growth
- -41.3%search demand this quarter
- Competition
- 35%top-5 click share · 11 brands · 26 sellers
Flapen Score
Bills Jersey Kids against its category
The dotted line is the Sports & Outdoors average. Past it, Bills Jersey Kids is stronger. Inside it, weaker.
Market
The Bills Jersey Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Bills Jersey Kids 80K times last year and spent an estimated $70K. The top 5 brands take 88% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -41.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $70Ka year
- Top search term
- buffalo bills helmet28K searches a year
02 · Price
A sale here is worth $63.11.
Listings sell for $63.11 on average, from $10.66 to $199.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $63.11 that is $0 to $6K a year per listing.
- Average price
- $63.11inside the $15 to $100 sweet spot
- Price range
- $10.66–$199.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 25.3% of listings are out of stock. The average listing ranks #5,587 within Jerseys. It carries 1,192 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 59%
- Out of stock, average day
- 25.3%
- Average rank
- #5,587in Jerseys
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 1,192per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Bills Jersey Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Riddell NFL Buffalo Bills Mini Speed Football Helmet
- Price
- $33.38
- Rating
- 4.8/5
- Reviews
- 11,401
- Age
- 5y ago

Ultra Game NFL Official Youth Super Soft Game Day Mesh Jersey Shirt Buffalo Bills White 18-20
- Price
- $29.46
- Rating
- 4.5/5
- Reviews
- 2,473
- Age
- 6y ago

Riddell NFL Buffalo Bills Full Size Speed Replica Football Helmet
- Price
- $169.88
- Rating
- 4.6/5
- Reviews
- 187
- Age
- 11y ago

Outerstuff NFL Kids Youth 4-20 Official Game Day Team Jersey (as1 Numeric Numeric_18 Numeric_20 Regular Buffalo Bills - Blue)
- Price
- $30.20
- Rating
- 4.7/5
- Reviews
- 711
- Age
- 3y ago

WILSON NFL Live Team Autograph Football-Buffalo Buffalo Bills
- Price
- $32.54
- Rating
- 4.7/5
- Reviews
- 535
- Age
- 6y ago
Trending
estimated 90-day click momentum
NFL Kids Youth 8-20 Officially Licensed Team Color Wordmark Primary Logo Victory Stripe V-Neck Jersey T-Shirt (Buffalo Bills Blue 14-16)
- Price
- $30.61
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 2y ago

Outerstuff NFL Boys Youth (8-20) Buffalo Bills Mario Williams #94 Alternate Game Day Jersey Large (14-16)
- Price
- $26.00
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5y ago

NFL Kids Youth Boys 8-20 Officially Licensed Division Established Team Color Mesh V-Neck Wordmark Primary Logo Jersey - Buffalo Bills - Blue - Large 14/16
- Price
- $40.20
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 10mo ago

WILSON NFL Live Team Autograph Football-Buffalo Buffalo Bills
- Price
- $32.54
- Rating
- 4.7/5
- Reviews
- 535
- Age
- 6y ago

Outerstuff NFL Kids Youth 4-20 Official Game Day Team Jersey (as1 Numeric Numeric_18 Numeric_20 Regular Buffalo Bills - Blue)
- Price
- $30.20
- Rating
- 4.7/5
- Reviews
- 711
- Age
- 3y ago
Newest
by launch date
NFL Buffalo Bills Mini Metallic Hover Helmet
- Price
- $68.27
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 1w ago

Buffalo Bills White 2025 Rivalries Riddell Speed Replica Full Size Football Helmet - NFL Replica Helmets
- Price
- $199.08
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 10mo ago

Buffalo Bills White 2025 Rivalries Revolution Speed Mini Football Helmet - New in Riddell Box
- Price
- $51.78
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

NFL Kids Youth Boys 8-20 Officially Licensed Division Established Team Color Mesh V-Neck Wordmark Primary Logo Jersey - Buffalo Bills - Blue - Medium 10/12
- Price
- $40.67
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 10mo ago

NFL Kids Youth Boys 8-20 Officially Licensed Division Established Team Color Mesh V-Neck Wordmark Primary Logo Jersey - Buffalo Bills - Blue - Large 14/16
- Price
- $40.20
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
11 falling
Sellers
26
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 79%
Open market
8%
- Riddell42%
- Outerstuff25%
- Ultra Game9%
- Franklin Sports6%
- WILSON6%
- Pegasus Sports3%
- Open — no brand owns it (5 brands, 8%)
Demand
Bills Jersey Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 5.3× · 7 of 12 months tracked
Search terms
Top Bills Jersey Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- buffalo bills helmet28K/yr
- bills helmet13K/yr
- buffalo bills helmet full size6K/yr
- buffalo bills jersey youth6K/yr
- buffalo bills kids jersey4K/yr
- kids bills jersey5K/yr
- buffalo bills youth jersey4K/yr
- kids buffalo bills jersey4K/yr
- bills jersey kids5K/yr
- buffalo bills jersey kids5K/yr
Reviews and returns
What reviews say buyers love and hate about Bills Jersey Kids
We read the reviews and the return reasons for every product selling here.
“too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bills Jersey Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









