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Bike Mat

Fail

Demand is soft, at -25.4% this quarter, so Bike Mat is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$303K/yr173K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
67%top-5 click share · 15 brands · 19 sellers

Flapen Score

Bike Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Bike Mat is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Bike Mat 173K times last year and spent an estimated $303K. The top 5 brands take 70% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $303K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
6.3%
Market size, estimated
$303Ka year
Peak month
January2.2× the quietest month
Top search term
bike mat44K searches a year

02 · Price

A sale here is worth $27.88.

Listings sell for $27.88 on average, from $10.81 to $87.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $27.88 that is $21K to $28K a year per listing.

Average price
$27.88inside the $15 to $100 sweet spot
Price range
$10.81–$87.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$21K–$28K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Accessories. It carries 2,261 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Accessories
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,261per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Bike Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

19

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

25%

  • Brand 124%
  • Brand 222%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Bike Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Bike Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bike mat44K/yr
  • exercise bike mat28K/yr
  • stationary bike mat16K/yr
  • bike trainer mat19K/yr
  • bike matt indoor12K/yr
  • indoor bike mat10K/yr
  • mat for exercise bike7K/yr
  • indoor cycling mat10K/yr
  • cycling mat6K/yr
  • spin bike mat4K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Mat

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Thickness”
3.2%of orders come back
“Not a thick mat”
A buyer, on “Thickness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bike Mat questions

Answered from the same tracked data.