bike mat
Skip itSoft demand (-25.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.88avg listing price — sweet spot $15–$100
Price range
Great$10.81–$87.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$303K$303K/yr · 173K searches
Returns
Okay3.2%return rate — above 6% kills the launch gate
Review moat
Okay2,260.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bike mat is a $303K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
bike mat market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $349K–$418K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 6.3%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
19
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
25%
- TOBWOLF24%
- Cycleclub22%
- CyclingDeal9%
- Shouken9%
- TONINT6%
- Amazon Basics6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.2×
Top bike mat search terms
- bike mat44K/yr
- exercise bike mat28K/yr
- stationary bike mat16K/yr
- bike trainer mat19K/yr
- bike matt indoor12K/yr
- indoor bike mat10K/yr
- mat for exercise bike7K/yr
- indoor cycling mat10K/yr
- cycling mat6K/yr
- spin bike mat4K/yr
Top bike mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cycleclub Exercise Bike Mat - 6mm Thick Under Bike Trainer Mat for Stationary Indoor Spin Bikes Hardwood Floor Carpet - Black Gym Equipment Mat
Cycleclub$30.484.7★2,851 rev
TOBWOLF 2PCS Non-Slip Mat Compatible with Peloton Bike Concept 2 Rowing Machine Exercise Bicycle Mats Treadmill Pad for Carpet & Hardwood Floors Workout Mat for Bike Trainer Stationary Spin Bike
TOBWOLF$14.404.7★254 rev
CyclingDeal Bike Trainer Floor Mat - Compatible with Indoor Exercise Stationary Bike Treadmill Elliptical Waterproof Gym Flooring Equipment - Indoor Cycle Stepper - Soft 30 x 60 (76 x 153cm)
CyclingDeal$29.674.8★9,099 rev
Treadmill Mat Bike Mat Stationary Bike Mat Foldable Treadmill Mat for Hardwood Floors and Carpet.for Exercise Bike Exercise Equipment Indoor Cycles Rowing Elliptical
Shouken$20.974.4★706 rev
Exercise Equipment Mats For Floor Treadmill Mat Foldable Treadmill Mat Walking Pad Mat For Carpet Exercise Bike Mat Under Elliptical Mat Rowing Machine Mat Mat For Tread Mill GYM Equipment Mat
TONINT$20.454.2★1,874 rev
Newest
by launch date
THAILE Exercise Bike Mat Compatible with Peloton Bikes 63x30 Bike Trainer Mats Mat for Indoor Stationary Spin Bikes Treadmill Walking Pad on Hardwood Floor Carpet Protector
THAILE$22.10196 rev
Stepwaver 2 Pack Double Non-Slip Workout Mat for Ellipse Leg Exerciser 23.6 11.8 0.2 Thick Ellipse Machine Mat Exercise Mats for Under Desk Ellipticals
Stepwaver$10.8141 rev
TOBWOLF Upgraded Double-Sided Non-Slip Peloton Bike Mat 5MM Thick Exercise Mat Protects Hardwood & Carpet Floors Space-Saving Design Non-Slip & Noise-Free Easy to Clean
TOBWOLF$16.5364 rev
Stepwaver Treadmill Mat for Floor & Carpet Floors 63 30 0.2 Thick Non-Slip Treadmill Mat for Carpet Mat for Under Treadmill on Carpet Hardwood Floors
Stepwaver$23.05209 rev
TOBWOLF 2PCS Non-Slip Mat Compatible with Peloton Bike Concept 2 Rowing Machine Exercise Bicycle Mats Treadmill Pad for Carpet & Hardwood Floors Workout Mat for Bike Trainer Stationary Spin Bike
TOBWOLF$14.40254 rev
Trending
90-day click momentum
Cubii Non-Slip Workout Mat for Under Desk Ellipticals Floor Protection Exercise Surface for Bike Fitness Equipment & Indoor Cycling Home Gym Use 24 x 18
Cubii$11.504.3★
Stepwaver 2 Pack Double Non-Slip Workout Mat for Ellipse Leg Exerciser 23.6 11.8 0.2 Thick Ellipse Machine Mat Exercise Mats for Under Desk Ellipticals
Stepwaver$10.814.3★
TOBWOLF Upgraded Double-Sided Non-Slip Peloton Bike Mat 5MM Thick Exercise Mat Protects Hardwood & Carpet Floors Space-Saving Design Non-Slip & Noise-Free Easy to Clean
TOBWOLF$16.534.5★
PROIRON Heavy Duty Exericse Equipment Mat Treadmill Matt 45x32/48x24/78x36 Gym Matt for Home GymFloor Protector Mat Exercise Equipment Mat for Exercise Bike Weight Bench Rowing Machine Cross Trainer
PROIRON$34.794.6★
Exercise Equipment Mats For Floor Treadmill Mat Foldable Treadmill Mat Walking Pad Mat For Carpet Exercise Bike Mat Under Elliptical Mat Rowing Machine Mat Mat For Tread Mill GYM Equipment Mat
TONINT$20.454.2★
What buyers say about bike mat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent mat”
“Good fit”
“As advertised”
“Great deal”
“Great thickness”
“Functional”
“Good Mat”
“Very durable”
“Does not slip”
“It actually wipes clean which is nice because they can collect dust”
What buyers complain about
“Not a thick mat”
“Its not long enough”
“The product has been cheapened”
“Expensive”
“Photo makes it look rolled up bigger than it really is”
“Chemical smell”
“Idk I thought it would be harder to assemble”
“It didn't was not NON slip”
“Some others commented that the seat is uncomfortable”
“barely works for a concept 2 rower”
Top return reasons
Common questions
- Is bike mat profitable to sell on Amazon United States?
- The niche generates $303K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the bike mat niche?
- 15 brands and 19 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in bike mat?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.2%.
- When does demand for bike mat peak?
- Demand peaks in Jan; the busiest month runs 2.2× the quietest.
- What does it cost to enter the bike mat niche?
- Listings span $10.81–$87.37; the average listing price is $27.88 (sweet spot $15–$100). The average incumbent carries 2,261 reviews — the moat a new listing must climb.