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Bike Lock Cable 6 Feet

Fail

Shoppers spend an estimated $62K a year here, so Bike Lock Cable 6 Feet is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$62K/yr34K searches / yr
90-day growth
+62.1%search demand this quarter
Competition
50%top-5 click share · 16 brands · 98 sellers

Flapen Score

Bike Lock Cable 6 Feet against its category

The dotted line is the Sports & Outdoors average. Past it, Bike Lock Cable 6 Feet is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Lock Cable 6 Feet market on Amazon at a glance

Shoppers on Amazon United States searched for Bike Lock Cable 6 Feet 34K times last year and spent an estimated $62K. The top 5 brands take 77% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +62.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+62.1%
Conversion, latest week
4.0%
Market size, estimated
$62Ka year
Peak month
August2.8× the quietest month
Top search term
onguard bike lock18K searches a year

02 · Price

A sale here is worth $45.35.

Listings sell for $45.35 on average, from $8.90 to $230.62. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $45.35 that is $0 to $5K a year per listing.

Average price
$45.35inside the $15 to $100 sweet spot
Price range
$8.90–$230.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Accessories. It carries 3,787 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#87in Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,787per listing
Listings tracked
28

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Bike Lock Cable 6 Feet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

98

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 91%

Open market

20%

  • ONGUARD56%
  • NDakter8%
  • Master Lock7%
  • MARQUE4%
  • Lumintrail3%
  • Topeak3%

Demand

Bike Lock Cable 6 Feet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Bike Lock Cable 6 Feet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • onguard bike lock18K/yr
  • long bike lock cable7K/yr
  • on guard bike lock6K/yr
  • bike lock cable 6 feet3K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Lock Cable 6 Feet

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
3.6%of orders come back
“The bracket could be bigger”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bike Lock Cable 6 Feet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data