Bike Helmet

Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.6M a year.

Searches, last 12 months

7.4M

Growth, 90 days vs prior 90

+51.5%

Conversion, latest week

1.6%

Market size, estimated

$5.6Ma year

Peak month

June2.3× the quietest month

Top search term

bike helmet1.7M searches a year

Listings sell for $47.22 on average, from $16.07 to $148.98. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At $47.22 that is $71K to $94K a year per listing.

Average price

$47.22inside the $15 to $100 sweet spot

Price range

$16.07–$148.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

1,500–2,000

Revenue per listing a year

$71K–$94K

Returns

5.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #14 within Helmets & Accessories. It carries 3,444 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#14in Helmets & Accessories

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

3,444per listing

Listings tracked

53

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months