bike helmet
Worth a lookShows a $5.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$5.6M$5.6M/yr · 7.4M searches
Avg price
Great$47.22avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Growth
Good+51.5%90-day search growth — must beat 0% to launch
Price range
Good$16.07–$148.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,443.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bike helmet is a $5.6M/yr Amazon United States market (7.4M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 62/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bike helmet market data
- Units sold / yr
- 100K–125K
- avg 1,500–2,000/product
- Revenue / yr
- $4.7M–$5.9M
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.7%
- Avg brand age
- 49 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
47
Top-5 brand share
58%
Top 20: 93%
Top-5 click share
31%
Top 20: 67%
Open market
38%
- Retrospec22%
- Schwinn17%
- findway7%
- CARTMAN6%
- ILM6%
- Roozo4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.5% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.3×
Top bike helmet search terms
- bike helmet1.7M/yr
- dirt bike helmets981K/yr
- bike helmet adult men514K/yr
- ebike helmet387K/yr
- bicycle helmet396K/yr
- dirt bike helmet426K/yr
- bike helmet women adult324K/yr
- e bike helmet230K/yr
- mountain bike helmet325K/yr
- adult bike helmet215K/yr
Top bike helmet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwinn Thrasher Helmet for Adults Black Size 58 - 62 cm for Riders Ages 14+ Lightweight Microshell Adjustable Dial and Straps Interior Padding 20 Air Vents Removable Visor Adult Bike Helmet
Schwinn$29.894.7★12,934 rev
Retrospec Dakota Bicycle / Skateboard Helmet for Adults - Commuter Bike Skate Scooter Longboard & Incline Skating - Highly Protective & Premium Ventilation- Large- Matte Black
Retrospec$27.814.5★8,137 rev
Schwinn Thrasher Helmet for Adults White Size 58-62 cm for Riders Ages 14+ Lightweight Microshell Adjustable Dial and Straps Interior Padding 20 Air Vents Removable Visor Adult Bike Helmet
Schwinn$28.774.7★2,691 rev
CARTMAN Matte Black Adult Full Helmet Large DOT Approved ATV Dirt Bike
CARTMAN$54.214.5★427 rev
Mountain Bike Helmet Adult Men Women - Ultra Comfort Super Lightweight Bicycle Helmets MTB Cycling Gear Biking Accessories with Adjustable Fit & Removable Sun Visor
ANYPASS$34.624.6★202 rev
Newest
by launch dateMountain Bike Helmet Adult Men Women - Ultra Comfort Super Lightweight Bicycle Helmets MTB Cycling Gear Biking Accessories with Adjustable Fit & Removable Sun Visor
ANYPASS$34.62202 rev
ROOZO Youth Kids Dirt Bike Helmet DOT Certified - Full Face Motorcycle Helmet for Off-Road ATV Street Riding Includes Adjustable Goggles & Protective Gloves
Roozo$58.36738 rev
ROOZO Youth Kids Dirt Bike Helmet DOT Certified - Full Face Motorcycle Helmet for Off-Road ATV Street Riding Includes Adjustable Goggles & Protective Gloves
Roozo$57.95738 rev
BOTHLIKE Bike Helmet Adult for Men and Women Lightweight Ebike Helmet with LED Light & Magnetic Goggles USB Charging Cable Included Cycling Helmet for Adult with Adjustable Dial Fit 22.8- 24.4
BOTHLIKE$35.87297 rev
CARTMAN Matte Black Adult Full Helmet Large DOT Approved ATV Dirt Bike
CARTMAN$54.21427 rev
Trending
90-day click momentumROOZO Youth Kids Dirt Bike Helmet DOT Certified - Full Face Motorcycle Helmet for Off-Road ATV Street Riding Includes Adjustable Goggles & Protective Gloves
Roozo$58.364.6★
Mountain Bike Helmet Adult Men Women - Ultra Comfort Super Lightweight Bicycle Helmets MTB Cycling Gear Biking Accessories with Adjustable Fit & Removable Sun Visor
ANYPASS$34.624.6★
CARTMAN Matte Black Adult Full Helmet Large DOT Approved ATV Dirt Bike
CARTMAN$54.214.5★
Fox Racing Unisex-Adult V Core MIPS Motocross Dirt Bike Helmet Matte White
Fox Racing$148.364.7★
Schwinn Thrasher Helmet for Adults White Size 58-62 cm for Riders Ages 14+ Lightweight Microshell Adjustable Dial and Straps Interior Padding 20 Air Vents Removable Visor Adult Bike Helmet
Schwinn$28.774.7★
What buyers say about bike helmet
What buyers praise and complain about, mined from review topics.What buyers love
“Fits true to size”
“EXCELLENT PRODUCT”
“Comfortable Helmet”
“Great value”
“Its lightweight and breathable”
“Easy to adjust”
“Just as advertised”
“Important safety feature”
“it didnt break surprisingly”
“This is a solid, well made, comfortable helmet”
What buyers complain about
“RUNS SMALL”
“Disappointed in quality”
“broke easily”
“not the color I hoped for”
“then would not turn on”
“Crappy material”
“which made them uncomfortable for longer sessions”
“False advertisement”
“Not a good value”
“adjustability sucked”
Top return reasons
Common questions
- Is bike helmet profitable to sell on Amazon United States?
- The niche generates $5.6M/yr across 53 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +51.5%. Flapen's verdict: Worth a look (62/100).
- How competitive is the bike helmet niche?
- 29 brands and 47 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in bike helmet?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.4% — above our launch gate.
- When does demand for bike helmet peak?
- Demand peaks in May–Jun; the busiest month runs 2.3× the quietest.
- What does it cost to enter the bike helmet niche?
- Listings span $16.07–$148.98; the average listing price is $47.22 (sweet spot $15–$100). The average incumbent carries 3,444 reviews — the moat a new listing must climb.