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Big Mable

Fail

The top 5 brands take 100% of clicks, so Big Mable is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$486K/yr73K searches / yr
90-day growth
+428.6%search demand this quarter
Competition
61%top-5 click share · 5 brands · 41 sellers

Flapen Score

Big Mable against its category

The dotted line is the Sports & Outdoors average. Past it, Big Mable is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big Mable market on Amazon at a glance

Shoppers on Amazon United States searched for Big Mable 73K times last year and spent an estimated $486K. All 5 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +428.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $486K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+428.6%
Conversion, latest week
2.6%
Market size, estimated
$486Ka year
Peak month
July34.3× the quietest month
Top search term
obrien tubes for boating8K searches a year

02 · Price

A sale here is worth $258.00.

Listings sell for $258.00 on average, from $116.54 to $403.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $258.00 that is $0 to $26K a year per listing.

Average price
$258.00above the $15 to $100 sweet spot
Price range
$116.54–$403.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$26K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Water Sports. It carries 2,725 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#33in Water Sports
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,725per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Big Mable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

0%

  • Brand 184%
  • Brand 28%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Big Mable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 34.3×

Search terms

Top Big Mable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • obrien tubes for boating8K/yr
  • big mable8K/yr
  • super mable tube 3 person7K/yr
  • big mable 3 person7K/yr
  • wow tubes for boating7K/yr
  • big mable 2 person6K/yr
  • super mable5K/yr
  • wow tube4K/yr
  • boating toys4K/yr
  • single tubes for boating4K/yr

Reviews and returns

What reviews say buyers love and hate about Big Mable

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Durability”
4.5%of orders come back
“Ripped immediately”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Big Mable questions

Answered from the same tracked data.