Big Mable
FailThe top 5 brands take 100% of clicks, so Big Mable is a Fail.
- Flapen Score
- 46 / 100Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 4746
- Market size
- $486K/yr73K searches / yr
- 90-day growth
- +428.6%search demand this quarter
- Competition
- 61%top-5 click share · 5 brands · 41 sellers
Flapen Score
Big Mable against its category
The dotted line is the Sports & Outdoors average. Past it, Big Mable is stronger. Inside it, weaker.
Market
The Big Mable market on Amazon at a glance
Shoppers on Amazon United States searched for Big Mable 73K times last year and spent an estimated $486K. All 5 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +428.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $486K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- +428.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $486Ka year
- Peak month
- July34.3× the quietest month
- Top search term
- obrien tubes for boating8K searches a year
02 · Price
A sale here is worth $258.00.
Listings sell for $258.00 on average, from $116.54 to $403.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $258.00 that is $0 to $26K a year per listing.
- Average price
- $258.00above the $15 to $100 sweet spot
- Price range
- $116.54–$403.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$26K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Water Sports. It carries 2,725 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #33in Water Sports
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 2,725per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Big Mable products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Airhead Super Mable Towable Tube | 1-3 Rider Towable Tube for Boating and Water Sports | Dual Tow Points | Full Nylon Cover | EVA Foam Pads | Patented Speed Valve | Boat Tubes and Towables
- Price
- $350.23
- Rating
- 4.4/5
- Reviews
- 6,890
- Age
- 19y ago

AirHead G-Force 3 Towable 1-3 Rider Tube for Boating and Water Sports Heavy Duty Full Nylon Cover with Zipper EVA Foam Pads and Patented Speed Safety Valve for Easy Inflating & Deflating Red
- Price
- $225.03
- Rating
- 4.4/5
- Reviews
- 2,695
- Age
- 23y ago

Airhead Comfort Shell Towable Tube for Boating 1 - 4 Rider Inflatable Boat Tube for Water Tubing Round Deck for Smooth Control Neoprene Foam Covered Deck Kwik-Connect Speed Safety Valve 95 Inch
- Price
- $403.91
- Rating
- 4.7/5
- Reviews
- 979
- Age
- 11y ago

Airhead Big Mable Towable Tube for Boating 1 - 2 Rider Inflatable Boat Tube for Water Tubing Heavy Duty Full Nylon Cover EVA Foam Pads Dual Tow Point Patented Speed Safety Valve
- Price
- $263.07
- Rating
- 4.4/5
- Reviews
- 6,890
- Age
- 21y ago

Airhead Comfort Shell Towable Tube for Boating Multiple Sizes
- Price
- $206.37
- Rating
- 4.7/5
- Reviews
- 979
- Age
- 11y ago
Trending
estimated 90-day click momentum
Airhead Comfort Shell Towable Tube for Boating 1 - 4 Rider Inflatable Boat Tube for Water Tubing Round Deck for Smooth Control Neoprene Foam Covered Deck Kwik-Connect Speed Safety Valve 95 Inch
- Price
- $403.91
- Rating
- 4.7/5
- Reviews
- 979
- Age
- 11y ago

Airhead Comfort Shell Towable Tube for Boating Multiple Sizes
- Price
- $206.37
- Rating
- 4.7/5
- Reviews
- 979
- Age
- 11y ago

OBrien Super Screamer Towable Tube 2 Rider Inflatable Boat Tube for Water Sports Durable Nylon Cover Quick Connect Tow Hook 70 Round Design
- Price
- $211.73
- Rating
- 4.4/5
- Reviews
- 579
- Age
- 11mo ago

WOW Sports Go Bot Towable Tube - 1-3 Riders - 510 lb Capacity - Front & Back Tow Points - For Boating - Kids & Adults
- Price
- $321.98
- Rating
- 4.0/5
- Reviews
- 153
- Age
- 11y ago

AirHead G-Force 3 Towable 1-3 Rider Tube for Boating and Water Sports Heavy Duty Full Nylon Cover with Zipper EVA Foam Pads and Patented Speed Safety Valve for Easy Inflating & Deflating Red
- Price
- $225.03
- Rating
- 4.4/5
- Reviews
- 2,695
- Age
- 23y ago
Newest
by launch date
OBrien Super Screamer Towable Tube 2 Rider Inflatable Boat Tube for Water Sports Durable Nylon Cover Quick Connect Tow Hook 70 Round Design
- Price
- $211.73
- Rating
- 4.4/5
- Reviews
- 579
- Age
- 11mo ago

Airhead Super Mable Towable Tube for Boating 1-3 Rider Inflatable Boat Tube for Water Tubing Heavy Duty Full Nylon Cover EVA Foam Pads Dual Tow Point Patented Speed Safety Valve Stars & Stripe
- Price
- $287.71
- Rating
- 4.4/5
- Reviews
- 6,890
- Age
- 1y ago

Airhead Super Mable Towable Tube for Boating 1-3 Rider Inflatable Boat Tube for Water Tubing Heavy Duty Full Nylon Cover EVA Foam Pads Dual Tow Point Patented Speed Safety Valve Blue
- Price
- $327.07
- Rating
- 4.4/5
- Reviews
- 6,890
- Age
- 1y ago

Airhead Big Mable Towable Tube for Boating 1-2 Rider Inflatable Boat Tube for Water Tubing Heavy Duty Full Nylon Cover EVA Foam Pads Dual Tow Point Patented Speed Safety Valve Stars & Stripe
- Price
- $266.91
- Rating
- 4.4/5
- Reviews
- 6,890
- Age
- 1y ago

Airhowowaqsp Super Sofa Towable Tubes for Boating 1-3 Person Inflatable Pull Boats with Heavy-Duty Thick Nylon Cover for Water Sports
- Price
- $239.73
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
41
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 97%
Open market
0%
- AIRHEAD84%
- WOW Sports8%
- O'Brien3%
- SportsStuff3%
- Airhowowaqsp2%
- Open — no brand owns it (0%)
Demand
Big Mable search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 34.3×
Search terms
Top Big Mable search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- obrien tubes for boating8K/yr
- big mable8K/yr
- super mable tube 3 person7K/yr
- big mable 3 person7K/yr
- wow tubes for boating7K/yr
- big mable 2 person6K/yr
- super mable5K/yr
- wow tube4K/yr
- boating toys4K/yr
- single tubes for boating4K/yr
Reviews and returns
What reviews say buyers love and hate about Big Mable
We read the reviews and the return reasons for every product selling here.
“Ripped immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Big Mable questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









