bengals hat
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.42avg listing price — sweet spot $15–$100
Price range
Great$10.59–$43.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good833.57avg incumbent reviews — the moat a new listing must climb
Growth
Good+42.6%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 110K searches
According to Flapen's Amazon United States niche tracking, bengals hat is a $36K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
bengals hat market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $51K–$64K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,804
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 43%
- Out of stock
- 29.9%
- Avg brand age
- 51 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
23
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
5%
- New Era63%
- Kneenow14%
- Generic7%
- FOCO7%
- MIXNUS3%
- Elite Authentics2%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.3×
Top bengals hat search terms
- bengals hat65K/yr
- cincinnati bengals hat28K/yr
- bengals hats7K/yr
- bengals hats for men9K/yr
Top bengals hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Cincinnati Bengals)
New Era$33.564.8★368 rev
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Cincinnati Bengals)
New Era$35.004.8★948 rev
New Era NFL 9FIFTY Black/White Adjustable Snapback Hat Cap One Size Fits All (Cincinnati Bengals)
New Era$33.164.6★375 rev
New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Cincinnati Bengals)
New Era$35.494.7★2,708 rev
City Football Vintage Embroidery Hat Women Mans Adjustable Baseball Cap Hat Trucker Cap Dad Hat for Football Fans Gifts
Generic$16.474.2★21 rev
Newest
by launch date
New Era Mens Black/Orange Cincinnati Bengals 2026 NFL Draft 9SEVENTY Adjustable Hat
New Era$43.961 rev
Embroidered Football Trucker Hat Snapback Unisex Mesh Back Cap for Football Fans Gifts
Generic$12.8533 rev
AIMASTZ Bengal Tiger Bucket Hat Outdoor Summer Beach Sun Hat Packable Fisherman Cap for Men and Women
AIMASTZ$13.8533 rev
New Era Mens Black Cincinnati Bengals Team Collection 9SEVENTY Stretch-Snap Adjustable Hat
New Era$22.6016 rev
New Era Mens Black Cincinnati Bengals Main Trucker 9SEVENTY Stretch-Snap Hat
New Era$16.9016 rev
Trending
90-day click momentumNew Era Mens Black Cincinnati Bengals Main Trucker 9SEVENTY Stretch-Snap Hat
New Era$16.904.8★
New Era Mens Black/Orange Cincinnati Bengals 2025 NFL Draft 9FORTY A-Frame M-Crown Adjustable Hat
New Era$19.015.0★
New Era Mens Black/Orange Cincinnati Bengals 2026 NFL Draft 9SEVENTY Adjustable Hat
New Era$43.965.0★
New Era Mens Black Cincinnati Bengals Team Collection 9SEVENTY Stretch-Snap Adjustable Hat
New Era$22.604.6★
Kneenow Sport Hat for Men Women Football Fans Mesh Hats Apparel Gifts Accessories
Kneenow$10.594.2★
What buyers say about bengals hat
What buyers praise and complain about, mined from review topics.What buyers love
“It looks great and fits perfectly”
“It looks super high quality with the color being as black as the void of space”
“It looks super high quality with the color being as black as the void of space”
What buyers complain about
“wrong color”
“Dont like the ventilation on the back half of the hat or I wouldnt have bought it”
“Gym lights hurt my eyes. injury”
“Uncomfortable”
“Doesn't conform to head size”
Top return reasons
Common questions
- Is bengals hat profitable to sell on Amazon United States?
- The niche generates $36K/yr across 37 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +42.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the bengals hat niche?
- 11 brands and 23 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in bengals hat?
- Top complaints mined from reviews: Color, Breathability, Pain Relief-Overall. The return rate is 4.0%.
- When does demand for bengals hat peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 9.3× the quietest.
- What does it cost to enter the bengals hat niche?
- Listings span $10.59–$43.96; the average listing price is $25.42 (sweet spot $15–$100). The average incumbent carries 834 reviews — the moat a new listing must climb.