Bengals

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $404K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+10.8%

Conversion, latest week

1.9%

Market size, estimated

$404Ka year

Peak month

December15.8× the quietest month

Top search term

bengals367K searches a year

Listings sell for $21.00 on average, from $7.16 to $61.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $21.00 that is $0 to $2K a year per listing.

Average price

$21.00inside the $15 to $100 sweet spot

Price range

$7.16–$61.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.2%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #2,238 within Home & Kitchen. It carries 3,378 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

97%

Out of stock, average day

10.3%

Average rank

#2,238in Home & Kitchen

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

3,378per listing

Listings tracked

108

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months