bengals
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Avg price
Great$21.00avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$7.16–$61.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good$404K$404K/yr · 1.0M searches
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,377.61avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bengals is a $404K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
bengals market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- $315K–$420K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #2,238
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 69%
- Out of stock
- 10.3%
- Avg brand age
- 53 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
41
Top-5 brand share
49%
Top 20: 87%
Top-5 click share
20%
Top 20: 50%
Open market
46%
- YouTheFan14%
- WILSON11%
- Northwest10%
- Rico Industries8%
- Franklin Sports6%
- FOCO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.8×
Top bengals search terms
- bengals367K/yr
- cincinnati bengals245K/yr
- bengals merch170K/yr
- cincinnati40K/yr
- bengals decor19K/yr
- bengals football21K/yr
- cincinnati bengals decor9K/yr
- bengals gifts for men18K/yr
- bengals gifts26K/yr
- bengals stuff12K/yr
Top bengals products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WILSON NFL Live Signature Autograph Football - Official Size Cincinnati Bengals
WILSON$37.314.7★535 rev
Northwest NFL Cincinnati Bengals Unisex-Adult Beach Towel 30 x 60 Stripes
Northwest$15.554.6★21,994 rev
SOAR NFL Shockbox LED Wireless Bluetooth Speaker Cincinnati Bengals
SOAR$25.464.5★11,504 rev
NFL PRO LINE Mens JaMarr Chase Black Cincinnati Bengals Replica Jersey
NFL PRO LINE$61.594.7★47 rev
Franklin Sports NFL Cincinnati Bengals Football - Youth Football - Mini 8.5 Rubber Ball - Perfect for Kids - Team Logos and Colors
Franklin Sports$18.104.7★3,483 rev
Newest
by launch date
Top Cup NFL Cincinnati Bengals 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA
Top Cup$23.12727 rev
Party Animal NFL Football Squeeze Bottle 32 oz Cincinnati Bengals
Party Animal$11.97235 rev
Gillette Labs Special NFL Bengals Edition Shaving Razor for Men - 1 Handle 4 Razor Blade Refills & Magnetic Stand GilletteLabs with Exfoliating Bar
Gillette$19.522,019 rev
Football Neon Sign for Wall Decor Dimmable Football Neon Light for Man Cave Birthday Gifts for Rugby Fans with Rugby Team LED Sign for Club Garage Gamer Room Bar 131
brineon$44.74123 rev
Junk Food Clothing Cincinnati Bengals Run Back Flea Market Tee - Large
Junk Food$10.206 rev
Trending
90-day click momentumTop Cup NFL Cincinnati Bengals 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA
Top Cup$23.124.6★
NFL PRO LINE Mens JaMarr Chase Black Cincinnati Bengals Replica Jersey
NFL PRO LINE$61.594.7★
WILSON NFL Super Grip Composite Football - Official Size Brown
WILSON$20.644.8★
FOCO Cincinnati Bengals NFL Team Gnome
FOCO$29.594.8★
WILSON NFL Live Signature Autograph Football - Official Size Cincinnati Bengals
WILSON$37.314.7★
What buyers say about bengals
What buyers praise and complain about, mined from review topics.What buyers love
“Seem to be well made”
“Very affordable”
“Easy to grip”
“The size is perfect”
“durable”
“Bright and awesome”
“Looks like the picture”
“Was happy that it arrived perfectly inflated”
“seeing how the color holds up with extended use”
“The surface feels smooth and durable, and it just makes working or gaming at my desk way more enjoyable”
What buyers complain about
“Very small”
“after 10 days it already broke”
“cheap”
“Doesnt stick”
“after a couple of months I had to buy a new one as it didnt keep inflated”
“One note-the orange is very muted-not vibrant like the photo”
“Looks nice, doesnt work”
“Uncomfortable”
“shrinks”
“case is hard to open”
Top return reasons
Common questions
- Is bengals profitable to sell on Amazon United States?
- The niche generates $404K/yr across 108 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the bengals niche?
- 42 brands and 41 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in bengals?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.2%.
- When does demand for bengals peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 15.8× the quietest.
- What does it cost to enter the bengals niche?
- Listings span $7.16–$61.59; the average listing price is $21.00 (sweet spot $15–$100). The average incumbent carries 3,378 reviews — the moat a new listing must climb.