benchmade 940
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great300.43avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$210.75avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Price range
Okay$28.90–$292.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$109K$109K/yr · 94K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, benchmade 940 is a $109K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 25/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
benchmade 940 market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $158K–$211K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #364
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 29%
- Out of stock
- 12.5%
- Avg brand age
- 57 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Benchmade96%
- HUAAO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top benchmade 940 search terms
- benchmade osborne33K/yr
- benchmade 94026K/yr
- benchmade osborne 94014K/yr
- benchmade 940 osborne12K/yr
- osborne 9403K/yr
- benchmade 9452K/yr
- 9401K/yr
- 940 osborne benchmade2K/yr
Top benchmade 940 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Benchmade - Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Green 6061-T6 Aluminum Handle (940)
Benchmade$230.044.7★899 rev
Benchmade - Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Black G10 Handle (940-2)
Benchmade$221.374.6★745 rev
Benchmade - Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Burnt Copper Aluminum Handle (940BK-03)
Benchmade$287.694.4★21 rev
Benchmade - Mini Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Black G10 Handle (945BK-1)
Benchmade$203.664.6★77 rev
Benchmade - Mini Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Green Aluminum Handle (945)
Benchmade$211.044.7★78 rev
Newest
by launch dateBenchmade - Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Burnt Copper Aluminum Handle (940BK-03)
Benchmade$287.6921 rev
HUAAO 7.7 Manually Button-Lock Pocket Knife Folding Knife with Reversible Pocket Clip 3.14 D2 Blade and Green Aluminum Alloy Handles Outdoor Survival Knife EDC Hunting Tool
HUAAO$28.90274 rev
Benchmade - Mini Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Black Carbon Fiber Handle (945-2)
Benchmade$292.589 rev
Benchmade - Mini Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Green Aluminum Handle (945)
Benchmade$211.0478 rev
Benchmade - Mini Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Black G10 Handle (945BK-1)
Benchmade$203.6677 rev
Trending
90-day click momentumBenchmade - Mini Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Black G10 Handle (945BK-1)
Benchmade$203.664.6★
Benchmade - Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Black G10 Handle (940-2)
Benchmade$221.374.6★
HUAAO 7.7 Manually Button-Lock Pocket Knife Folding Knife with Reversible Pocket Clip 3.14 D2 Blade and Green Aluminum Alloy Handles Outdoor Survival Knife EDC Hunting Tool
HUAAO$28.904.6★
Benchmade - Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Burnt Copper Aluminum Handle (940BK-03)
Benchmade$287.694.4★
Benchmade - Mini Osborne Every Day Outdoor Folding Knife Reverse Tanto Blade with Black Carbon Fiber Handle (945-2)
Benchmade$292.584.8★
What buyers say about benchmade 940
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Beautiful knife”
“Incredible value”
“Top shelf craftsmanship”
“It's basic and usable”
“Very impressed by fit”
“lightweight”
“Perfect, good quality, button opening is easy to use”
“Lightweight durable and easily deployed by one button”
“Mechanically it is smooth and well built, and looks pretty cool”
What buyers complain about
“Too small and narrow”
“cheap”
“Was a bit pricey at around $200”
“Didnt come out the box as sharp as I was imagining it to be”
“It's a little hard to open”
“Whats shown in the product photos is not what you actually receive”
“will rust”
“I didnt like the color at first”
“breaks in after use”
“A bit stiff out of the box”
Top return reasons
Common questions
- Is benchmade 940 profitable to sell on Amazon United States?
- The niche generates $109K/yr across 7 tracked products. 90-day search growth is +8.8%. Flapen's verdict: Skip it (25/100).
- How competitive is the benchmade 940 niche?
- 2 brands and 21 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in benchmade 940?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 3.6%.
- When does demand for benchmade 940 peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the benchmade 940 niche?
- Listings span $28.90–$292.58; the average listing price is $210.75 (sweet spot $15–$100). The average incumbent carries 300 reviews — the moat a new listing must climb.