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Belt Pouch

Fail

Buyers convert on only 1.8% of searches, so Belt Pouch is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$112K/yr402K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
36%top-5 click share · 29 brands · 60 sellers

Flapen Score

Belt Pouch against its category

The dotted line is the Sports & Outdoors average. Past it, Belt Pouch is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Belt Pouch market on Amazon at a glance

Shoppers on Amazon United States searched for Belt Pouch 402K times last year and spent an estimated $112K. The top 5 brands take 49% of clicks. Demand peaks in Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
1.8%
Market size, estimated
$112Ka year
Peak month
October1.7× the quietest month
Top search term
belt pouch238K searches a year

02 · Price

A sale here is worth $15.87.

Listings sell for $15.87 on average, from $6.99 to $31.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $15.87 that is $0 to $2K a year per listing.

Average price
$15.87inside the $15 to $100 sweet spot
Price range
$6.99–$31.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #311 within Tactical & Personal Defense. It carries 3,407 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#311in Tactical & Personal Defense
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,407per listing
Listings tracked
46

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Belt Pouch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

60

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

36%

Top 20: 70%

Open market

46%

  • Brand 115%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Belt Pouch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Belt Pouch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • belt pouch238K/yr
  • belt pouches for men56K/yr
  • pocket organizer pouch21K/yr
  • mini edc pouch13K/yr
  • leather edc pouch15K/yr
  • edc pouch small9K/yr
  • mens belt pouch8K/yr
  • belt pouch for men8K/yr
  • pocket pouch for men7K/yr
  • gear pouch7K/yr

Reviews and returns

What reviews say buyers love and hate about Belt Pouch

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
4.5%of orders come back
“And small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Belt Pouch questions

Answered from the same tracked data.