Bells of Steel Adjustable Kettlebell

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

-36.8%

Conversion, latest week

0.9%

Market size, estimated

$149Ka year

Top search term

kettlebell kings70K searches a year

Listings sell for $158.42 on average, from $31.71 to $346.60. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $158.42 that is $0 to $16K a year per listing.

Average price

$158.42above the $15 to $100 sweet spot

Price range

$31.71–$346.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$16K

Returns

3.0%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 68.4% of listings are out of stock. The average listing ranks #131 within Weights & Accessories. It carries 230 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

77%

Out of stock, average day

68.4%

Average rank

#131in Weights & Accessories

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

230per listing

Listings tracked

13

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months