Belay Device

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

2.6%

Market size, estimated

$415Ka year

Peak month

November1.5× the quietest month

Top search term

belay device54K searches a year

Listings sell for $79.87 on average, from $11.71 to $133.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $79.87 that is $8K to $20K a year per listing.

Average price

$79.87inside the $15 to $100 sweet spot

Price range

$11.71–$133.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$8K–$20K

Returns

3.4%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #15 within Climbing. It carries 834 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#15in Climbing

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

834per listing

Listings tracked

31

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months