bed roll
Skip itWeak search conversion (1.8%) — this niche doesn't clear our bar today.
Avg price
Great$78.48avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,955.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay$142K$142K/yr · 103K searches
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$23.67–$363.32cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, bed roll is a $142K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bed roll market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $78K–$98K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 89%
- Out of stock
- 5.6%
- Avg brand age
- 42 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
30 falling
Sellers
74
Top-5 brand share
56%
Top 20: 91%
Top-5 click share
48%
Top 20: 84%
Open market
39%
- CYMULA14%
- TrailMax14%
- 1844 Helko Werk Germany12%
- Gaialoop8%
- FUN PAC8%
- Pretyw5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Top bed roll search terms
- bedroll47K/yr
- bed rolls for camping26K/yr
- camping bed roll13K/yr
- camping bedroll5K/yr
- bed rolls4K/yr
- bed roll for camping4K/yr
- sleeping roll3K/yr
Top bed roll products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TrailMax Canvas Cavalry-Style Cowboy Bedroll; Premium Lined Sleeping Bag Cover; Durable 12oz Canvas; Comfy Flannel Liner; Winter Camping Sleeping Bed Roll; Cowboy Bed Roll for Camping
TrailMax$234.314.8★86 rev
1844 Helko Werk Made in USA Waxed Canvas Cowboy Bedroll (Field Tan) F8761FT
1844 Helko Werk Germany$363.324.6★279 rev
CYMULA CertiPUR-US Memory Foam Camping Mattress Pad Portable Foam Sleeping Pad for Camping Roll up Sleeping Mat for Adults Floor Mattress Guest Floor Bed for Sleepover Car Tent SUV Cot Mattress
CYMULA$58.274.5★1,952 rev
FUN PAC Camping Sleeping Pad Ultralight Camping Mat with Pillow Built-in Foot Pump Inflatable Sleeping Pads Compact for Camping Backpacking Hiking Traveling Tent Single Green
FUN PAC$29.014.3★5,717 rev
![GAIALOOP 3 Inch Memory Foam Camping Mattress Dual Layer Thick Sleeping Camp Pad for Car Tent Cot Roll-Up Portable Glamping Floor Bed for Guests Sleepover[Cot: 72 * 24 * 3]](https://m.media-amazon.com/images/I/51vSxYhU+sL.jpg)
GAIALOOP 3 Inch Memory Foam Camping Mattress Dual Layer Thick Sleeping Camp Pad for Car Tent Cot Roll-Up Portable Glamping Floor Bed for Guests Sleepover[Cot: 72 * 24 * 3]
Gaialoop$67.684.4★1,782 rev
Newest
by launch date
Pretyw Sleeping Pad for Camping - Ultralight Camping Mattress with Pillow Built-in Foot Pump Compact Inflatable Portable Mat for Backpacking Hiking Car Traveling Beach Tent
Pretyw$26.13387 rev
Memory Foam Camping Pad 3 Inch Thick Soft Sleeping Pad with Waterproof Cover Roll Up Cot Pad Topper for Travel Truck Bed Tent Pad Only
Coldwind$52.10106 rev
BDEUS Memory Foam Camping Mattress Pad 3inch Cot Size Waterproof Roll Up Bed Sleeping Mat for Adults Portable Roll Up Mattress for Travel Guest Floor Bed Cot Mattress Pad for Car Tent (Green Cot)
BDEUS$58.59229 rev
TokSay Foam Camping Mattress Portable Sleeping Pad Cot 72x24
TokSay$48.46324 rev
CYMULA 3 Inch Memory Foam Camping Pad Camping Essentials Roll Up Floor Mat for Car Camping Cot Tent Truck Travel and Guest Use Non-Slip Waterproof Bottom Removable Cover
CYMULA$54.63838 rev
Trending
90-day click momentumPretyw Sleeping Pad for Camping - Ultralight Camping Mattress with Pillow Built-in Foot Pump Compact Inflatable Portable Mat for Backpacking Hiking Car Traveling Beach Tent
Pretyw$26.134.4★
WP West Path Waxed Canvas Camping Blanket & Bedroll Waterproof Canvas Blanket Oilskin Outdoor Blanket Camp Blanket Bushcraft Ground Cloth (Olive Regular)
WP West Path$77.544.6★
BDEUS Memory Foam Camping Mattress Pad 3inch Cot Size Waterproof Roll Up Bed Sleeping Mat for Adults Portable Roll Up Mattress for Travel Guest Floor Bed Cot Mattress Pad for Car Tent (Green Cot)
BDEUS$58.594.5★
Memory Foam Camping Pad 3 Inch Thick Soft Sleeping Pad with Waterproof Cover Roll Up Cot Pad Topper for Travel Truck Bed Tent Pad Only
Coldwind$52.104.5★
CYMULA Camping Mattress Pad Sleeping Mat Portable Roll Up Mattress for Adults Camping Bed Pads for Sleeping Guest Beding for Sleepover Car Bed with Travel Bag
CYMULA$70.924.5★
What buyers say about bed roll
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely comfortable”
“Great quality built”
“Fairly priced”
“EASY TO USE”
“Good cushion”
“Great packable lightweight pad”
“Love the size”
“It is warm”
“Soft and durable”
“As Advertised”
What buyers complain about
“It was an uncomfortable night”
“To small”
“Does not stay inflated”
“Not thick enough”
“Very very cheap quality”
“Not durable”
“Not as shown”
“This mattress started leaking”
“A bit pricey”
“Not enough padding”
Top return reasons
Common questions
- Is bed roll profitable to sell on Amazon United States?
- The niche generates $142K/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the bed roll niche?
- 30 brands and 74 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in bed roll?
- Top complaints mined from reviews: Comfort-Overall, Size-Overall, Inflation/Deflation. The return rate is 5.3% — above our launch gate.
- When does demand for bed roll peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the bed roll niche?
- Listings span $23.67–$363.32; the average listing price is $78.48 (sweet spot $15–$100). The average incumbent carries 1,955 reviews — the moat a new listing must climb.