Beauty and the Beast Mug

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months

389K

Growth, 90 days vs prior 90

+15.2%

Conversion, latest week

1.3%

Market size, estimated

$176Ka year

Peak month

May3.4× the quietest month

Top search term

yellow owala85K searches a year

Listings sell for $33.83 on average, from $26.60 to $40.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $33.83 that is $17K to $25K a year per listing.

Average price

$33.83inside the $15 to $100 sweet spot

Price range

$26.60–$40.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

500–750

Revenue per listing a year

$17K–$25K

Returns

2.9%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #416 within Sports Water Bottles. It carries 51,087 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#416in Sports Water Bottles

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

51,087per listing

Listings tracked

11

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

29 months