beauty and the beast mug
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$33.83avg listing price — sweet spot $15–$100
Price range
Incredible$26.60–$40.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Market size
Okay$176K$176K/yr · 389K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad51,087avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, beauty and the beast mug is a $176K/yr Amazon United States market (389K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 33/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
beauty and the beast mug market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $169K–$203K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #416
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 0.0%
- Avg brand age
- 29 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Owala89%
- Corkcicle11%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +15.2% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 3.4×
Top beauty and the beast mug search terms
- yellow owala85K/yr
- corkcicle disney61K/yr
- owala yellow51K/yr
- yellow owala water bottle32K/yr
- disney corkcicle28K/yr
- beauty and the beast tumbler14K/yr
- beauty and the beast cup15K/yr
- belle owala17K/yr
- beauty and the beast mug15K/yr
- owala water bottle yellow10K/yr
Top beauty and the beast mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Owala Disney Princess FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free Sports Water Bottle 24 oz Belle
Owala$34.704.8★15,583 rev
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 40 Oz Sunny Daze
Owala$32.474.7★130,213 rev
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free 24oz Iced Breeze
Owala$29.134.7★130,213 rev
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Summer Sweetness
Owala$28.284.7★130,213 rev
Owala FreeSip Twist Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free 18-oz Grey/Yellow (Sunny Daze)
Owala$26.604.8★13 rev
Newest
by launch dateOwala FreeSip Twist Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free 18-oz Grey/Yellow (Sunny Daze)
Owala$26.6013 rev
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 40 Oz Lemon Limeade
Owala$39.76130,213 rev
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 40 Oz Sunny Daze
Owala$32.47130,213 rev
Owala FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout Built-In Straw and Bucket Handle Made for Travel School and Sports 30oz BPA Free Leak Proof Daybreak
Owala$34.109,566 rev
Corkcicle Cruiser Insulated Tumbler with Handle & Straw - Triple-Insulated - Leakproof Travel Mug - BPA-Free - Summer Drinkware Gift - Keeps Drinks Ice Cold - 22 oz - Belle
Corkcicle$35.9418 rev
Trending
90-day click momentumOwala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 40 Oz Sunny Daze
Owala$32.474.7★
Owala FreeSip Twist Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free 18-oz Grey/Yellow (Sunny Daze)
Owala$26.604.8★
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 40 Oz Lemon Limeade
Owala$39.764.7★
Corkcicle Go Cup XL - Leak-Proof Travel Tumbler - Triple Insulated Stainless Steel Water Bottle - Easy-Carry Handle - Summer Drinkware Gift - Keeps Drinks Ice Cold - 30 oz - Snow White
Corkcicle$37.025.0★
Owala FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout Built-In Straw and Bucket Handle Made for Travel School and Sports 30oz BPA Free Leak Proof Daybreak
Owala$34.104.7★
What buyers say about beauty and the beast mug
What buyers praise and complain about, mined from review topics.What buyers love
“Best tumbler made”
“keeps water cold”
“Beautiful Color”
“does not spill”
“Great size”
“Worth it”
“The design is both functional and stylish”
“keeps things clean”
“Convenient”
“durable, which makes it seem high-quality and long-lasting”
What buyers complain about
“This bottle leaks”
“Broke within two weeks”
“Bad quality”
“It's not a tight fit like others I've bought”
“Hard to open”
“Not as advertised”
“this one did not keep ice cold for even 2 hours”
“is not exactly gray”
“Awful chemical smell”
“not fully dried nor cleaned well”
Top return reasons
Common questions
- Is beauty and the beast mug profitable to sell on Amazon United States?
- The niche generates $176K/yr across 11 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Skip it (33/100).
- How competitive is the beauty and the beast mug niche?
- 2 brands and 17 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in beauty and the beast mug?
- Top complaints mined from reviews: Leak-Proof, Durability, Quality-Overall. The return rate is 2.9%.
- When does demand for beauty and the beast mug peak?
- Demand peaks in Apr–May; the busiest month runs 3.4× the quietest.
- What does it cost to enter the beauty and the beast mug niche?
- Listings span $26.60–$40.05; the average listing price is $33.83 (sweet spot $15–$100). The average incumbent carries 51,087 reviews — the moat a new listing must climb.