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Bearing Oil

Fail

The top 5 brands take 97% of clicks, so Bearing Oil is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$68K/yr48K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
74%top-5 click share · 6 brands · 57 sellers

Flapen Score

Bearing Oil against its category

The dotted line is the Sports & Outdoors average. Past it, Bearing Oil is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bearing Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Bearing Oil 48K times last year and spent an estimated $68K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
11.1%
Market size, estimated
$68Ka year
Peak month
January1.4× the quietest month
Top search term
bones speed cream14K searches a year

02 · Price

A sale here is worth $12.73.

Listings sell for $12.73 on average, from $6.59 to $31.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.73 that is $3K to $6K a year per listing.

Average price
$12.73under the $15 to $100 sweet spot
Price range
$6.59–$31.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Skates, Skateboards & Scooters. It carries 2,429 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#71in Skates, Skateboards & Scooters
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
2,429per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 114 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
114 months

Products

Top Bearing Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

57

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 210%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Bearing Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top Bearing Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bones speed cream14K/yr
  • bearing oil11K/yr
  • speed cream7K/yr
  • skateboard bearing lube4K/yr
  • bearing lubricant3K/yr
  • rc bearing oil4K/yr
  • bearing lube3K/yr
  • speed cream for bearings3K/yr

Reviews and returns

What reviews say buyers love and hate about Bearing Oil

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
48%of negative reviews mention “Leak-Proof”
0.3%of orders come back
“Oil leak”
A buyer, on “Leak-Proof”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bearing Oil questions

Answered from the same tracked data.