Beach Blanket
MaybeSearch demand grew +148.6% this quarter. But the average product has 3,157 reviews to catch up to, so Beach Blanket is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 8,101 Sports & Outdoors niches · +17 vs the category median of 4764
- Market size
- $2.4M/yr3.1M searches / yr
- 90-day growth
- +148.6%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 22 sellers
Flapen Score
Beach Blanket against its category
The dotted line is the Sports & Outdoors average. Past it, Beach Blanket is stronger. Inside it, weaker.
Market
The Beach Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Beach Blanket 3.1M times last year and spent an estimated $2.4M. The top 5 brands take 73% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +148.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- +148.6%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $2.4Ma year
- Peak month
- June14.5× the quietest month
- Top search term
- beach blanket1.6M searches a year
02 · Price
A sale here is worth $20.42.
Listings sell for $20.42 on average, from $8.82 to $32.27. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $20.42 that is $82K to $102K a year per listing.
- Average price
- $20.42inside the $15 to $100 sweet spot
- Price range
- $8.82–$32.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $82K–$102K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Sleeping Bags & Camp Bedding. It carries 3,157 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #17in Sleeping Bags & Camp Bedding
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 3,157per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Beach Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
22
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
22%
- Brand 135%
- Brand 213%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Beach Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.5×
Search terms
Top Beach Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beach blanket1.6M/yr
- beach blanket waterproof sandproof466K/yr
- beach mat338K/yr
- beach mat sand free waterproof99K/yr
- large beach blanket85K/yr
- beach blanket sandproof78K/yr
- waterproof beach blanket52K/yr
- sand proof beach blanket47K/yr
- sandproof beach blanket45K/yr
- beach blankets49K/yr
Reviews and returns
What reviews say buyers love and hate about Beach Blanket
We read the reviews and the return reasons for every product selling here.
“This is huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beach Blanket questions
Answered from the same tracked data.









