Beach Blanket
Beach Blanket clears our launch bar: a $2.4M/yr market growing +148.6% this quarter with returns at 2.9%.
Flapen Score
Top 5% of 8,101 Sports & Outdoors niches · +17 vs the category median of 47
Is Beach Blanket profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Beach Blanket is a $2.4M/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 64/100.
Beach Blanket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +148.6% over the last 90 days and 3.8% of searches end in a purchase.
$2.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Beach Blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wekapo Beach Blanket Sandproof Beach Mat Big & Compact Sand Free Mat Quick Drying Lightweight & Durable with 6 Stakes & 4 Corner Pockets Standard (1~3 person)
- Price
- $23.16
- Rating
- 4.7/5
- Reviews
- 14,797
- Age
- 5y ago
BYDOLL Beach Blanket 7881 4-7 Adults Oversized Lightweight Waterproof Sandproof Beach Blanket Large Picnic Mat for Travel Camping Hiking Picnic(78 X 81 Blue-Mixed)
- Price
- $14.31
- Rating
- 4.2/5
- Reviews
- 6,039
- Age
- 5y ago
Genovega Waterproof Sandproof Beach Blanket Picnic Outdoor Mat Rug Extra Large Foldable Sand Free Big Giant XL Towel Car Essential Roadtrip Gadget Rv Accessories Gear Must Have Hiking Item Necessities
- Price
- $25.39
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 1y ago
EASYFUN Beach Blanket Sandproof Oversized 7983 Extra Large Beach Mat Portable Picnic Mat for Travel Camping Hiking Lightweight Beach Essentials Family Water Resistant Mat
- Price
- $9.61
- Rating
- 4.4/5
- Reviews
- 1,004
- Age
- 2y ago
Famstar Beach Blanket Oversized Extra Large 78 X 81 Waterproof Sandproof Beach Blanket 1-7 Adults Lightweight Durable for Travel Camping Hiking Picnic
- Price
- $14.42
- Rating
- 4.1/5
- Reviews
- 1,595
- Age
- 3y ago
Trending
90-day click momentum
Famstar Beach Blanket Sandproof Waterproof 78811-5 Adults Oversized Compact Lightweight Durable Beach Mat for Travel Camping Hiking Picnic Blanket
- Price
- $14.66
- Rating
- 4.2/5
- Reviews
- 427
- Age
- 2y ago
Beautiful Extra Large Beach Blanket with Tassels - Soft Oversized Turkish-Style Beach Towel for Relaxing Beach Days with the Whole Family - Lightweight Quick-Dry Picnic Blanket & Mat for Adults
- Price
- $19.31
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 6mo ago
Everlasting Comfort Large Beach Blanket Waterproof & Sandproof - 80 x 80/ 6.7ft x 6.7ft - Lightweight Picnic Mat Camping Necessities for 4 People - Accessories for Outdoor Festivals - Orange
- Price
- $14.84
- Rating
- 4.6/5
- Reviews
- 2,161
- Age
- 4y ago
Famstar Beach Blanket Oversized Extra Large 78 X 81 Waterproof Sandproof Beach Blanket 1-7 Adults Lightweight Durable for Travel Camping Hiking Picnic
- Price
- $14.42
- Rating
- 4.1/5
- Reviews
- 1,595
- Age
- 3y ago
HIHOHO Beach Blanket Waterproof Sandproof Beach Mat for 1-8 Adults Quick Drying Durable Outdoor Picnic Mat for Beach Festival Travel Camping Hiking (LBL-Ripple 7983(4 Person))
- Price
- $18.21
- Rating
- 4.6/5
- Reviews
- 502
- Age
- 2y ago
Newest
by launch dateBeautiful Extra Large Beach Blanket with Tassels - Soft Oversized Turkish-Style Beach Towel for Relaxing Beach Days with the Whole Family - Lightweight Quick-Dry Picnic Blanket & Mat for Adults
- Price
- $19.31
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 6mo ago
Genovega Waterproof Sandproof Beach Blanket Picnic Outdoor Mat Rug Extra Large Foldable Sand Free Big Giant XL Towel Car Essential Roadtrip Gadget Rv Accessories Gear Must Have Hiking Item Necessities
- Price
- $25.39
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 1y ago
Beach Blanket Sandproof Waterproof Beach Essentials Extra Large Beach Mat 79 x 55 Oversized Durable Outdoor Picnic Mat Storage Bag for 1-4 Adults Beach Accessories for Travel Camping Hiking
- Price
- $8.82
- Rating
- 4.3/5
- Reviews
- 253
- Age
- 1y ago
Oversized Turkish Beach Towel Blanket XXL Cotton Sandproof Towels Boho Woven Extra Large Big Sand Free Giant Throw Blankets Huge Quilt XL Picnic Camping Necessities Cloud For Adult Gifts Beige
- Price
- $27.83
- Rating
- 4.6/5
- Reviews
- 1,426
- Age
- 1y ago
HIHOHO Beach Blanket Waterproof Sandproof Beach Mat for 1-8 Adults Quick Drying Durable Outdoor Picnic Mat for Beach Festival Travel Camping Hiking (LBL-Ripple 7983(4 Person))
- Price
- $18.21
- Rating
- 4.6/5
- Reviews
- 502
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
22
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
22%
- WEKAPO35%
- BYDOLL13%
- Genovega10%
- Famstar8%
- EASYFUN7%
- HIHOHO6%
Beach Blanket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.5×
Top Beach Blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- beach blanket1.6M/yr
- beach blanket waterproof sandproof466K/yr
- beach mat338K/yr
- beach mat sand free waterproof99K/yr
- large beach blanket85K/yr
- beach blanket sandproof78K/yr
- waterproof beach blanket52K/yr
- sand proof beach blanket47K/yr
- sandproof beach blanket45K/yr
- beach blankets49K/yr
What reviews say buyers love and hate about Beach Blanket
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Love the size”
“Excellent product”
“This beach blanket is lightweight and airy”
“It folds up easily”
“Definitely waterproof”
What buyers complain about
64% of reviews“This is huge”
“Very thin material”
“I thought it would be much thicker than what was shown in the picture”
“not water resistant”
“Completely misleading”
Beach Blanket return rate & reasons
Why buyers send it back, as a share of all return requests.
2.9%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Beach Blanket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
