Bbs
MaybeAn estimated 0.7% of orders come back. But the average product has 5,298 reviews to catch up to, so Bbs is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 8,101 Sports & Outdoors niches · +12 vs the category median of 4759
- Market size
- $1.3M/yr776K searches / yr
- 90-day growth
- +21.2%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 105 sellers
Flapen Score
Bbs against its category
The dotted line is the Sports & Outdoors average. Past it, Bbs is stronger. Inside it, weaker.
Market
The Bbs market on Amazon at a glance
Shoppers on Amazon United States searched for Bbs 776K times last year and spent an estimated $1.3M. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 776K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 776K
- Growth, 90 days vs prior 90
- +21.2%
- Conversion, latest week
- 11.5%
- Market size, estimated
- $1.3Ma year
- Peak month
- August1.9× the quietest month
- Top search term
- bbs253K searches a year
02 · Price
A sale here is worth $15.16.
Listings sell for $15.16 on average, from $4.71 to $33.30. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $15.16 that is $45K to $61K a year per listing.
- Average price
- $15.16inside the $15 to $100 sweet spot
- Price range
- $4.71–$33.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $45K–$61K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #621 within Airsoft. It carries 5,298 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 80%
- Out of stock, average day
- 2.0%
- Average rank
- #621in Airsoft
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 5,298per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Bbs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hornady Black Plated .177 Caliber Steel BB Gun BBs (1500 Count)
- Price
- $5.58
- Rating
- 4.7/5
- Reviews
- 7,329
- Age
- 11y ago

Air Venturi Steel BBS 177 Cal 5.1 Grains Zinc-Plated 2 500ct Chrome
- Price
- $10.29
- Rating
- 4.7/5
- Reviews
- 12,217
- Age
- 11y ago

Daisy 350 count BB tube Blister Pack Silver
- Price
- $4.71
- Rating
- 4.7/5
- Reviews
- 1,622
- Age
- 21y ago

Crosman Copperhead 4.5mm Copper-Coated Steel BBS for Air Rifles and Air Pistols - EZ-Pour Bottle - 6000 Count - Copper
- Price
- $11.83
- Rating
- 4.7/5
- Reviews
- 51,806
- Age
- 22y ago

ASG Blaster .177 Caliber /4.5mm Zinc-Coated BBS for BB Guns - 1 500ct
- Price
- $11.49
- Rating
- 4.5/5
- Reviews
- 1,417
- Age
- 12y ago
Trending
estimated 90-day click momentum
MKFtify .177 Caliber Steel BBS 4.5mm Zinc Plated Polished BBS (6000 Count)
- Price
- $20.20
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 3mo ago

3Skull .177 Caliber Precision Steel BBS | 4.5mm BBS for BB Gun (1500 Count) - 1Qty
- Price
- $10.17
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 5mo ago

Barra 4.5mm Zinc-Coated BBS EZ-Pour Bottle for Quick Load BB Air Pistols & BB Guns - 3000 Count (Silver)
- Price
- $10.94
- Rating
- 4.7/5
- Reviews
- 234
- Age
- 4y ago

ASG Blaster .177 Caliber /4.5mm Zinc-Coated BBS for BB Guns - 1 500ct
- Price
- $11.49
- Rating
- 4.5/5
- Reviews
- 1,417
- Age
- 12y ago

BC Precision 500 ct Copper Plated Metal BBS 4.5mm (.177 Cal) Premium Match Grade Ideal for Precision Shooting and Target Practice
- Price
- $7.91
- Rating
- 4.4/5
- Reviews
- 959
- Age
- 9y ago
Newest
by launch date
MKFtify .177 Caliber Steel BBS 4.5mm Zinc Plated Polished BBS (6000 Count)
- Price
- $20.20
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 3mo ago

3Skull .177 Caliber Precision Steel BBS | 4.5mm BBS for BB Gun (1500 Count) - 1Qty
- Price
- $10.17
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 5mo ago

Barra 4.5mm Zinc-Coated BBS EZ-Pour Bottle for Quick Load BB Air Pistols & BB Guns - 3000 Count (Silver)
- Price
- $10.94
- Rating
- 4.7/5
- Reviews
- 234
- Age
- 4y ago

Umarex Precision .177 Caliber BB Gun BBS (1500 Count) Pack of 2
- Price
- $19.76
- Rating
- 4.7/5
- Reviews
- 3,466
- Age
- 4y ago

Umarex Hornady Black Plated .177 Caliber Steel BB Gun BBS (1500 Count) Pack of 2
- Price
- $19.31
- Rating
- 4.7/5
- Reviews
- 7,329
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
105
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
10%
- Umarex34%
- Daisy16%
- Crosman14%
- Air Venturi14%
- BC Precision6%
- ASG ACTIONSPORTGAMES A/S6%
- Open — no brand owns it (3 brands, 10%)
Demand
Bbs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Bbs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bbs253K/yr
- bbs for bb gun92K/yr
- 177 caliber bbs83K/yr
- bbs .17733K/yr
- 177 bbs47K/yr
- bb pellets26K/yr
- metal bbs21K/yr
- steel bbs22K/yr
- daisy bbs23K/yr
- 4.5mm bb21K/yr
Reviews and returns
What reviews say buyers love and hate about Bbs
We read the reviews and the return reasons for every product selling here.
“They do not fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bbs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









