Skip to content

Bb Shotgun

Fail

The top 5 brands take 97% of clicks, so Bb Shotgun is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$486K/yr546K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
67%top-5 click share · 7 brands · 89 sellers

Flapen Score

Bb Shotgun against its category

The dotted line is the Sports & Outdoors average. Past it, Bb Shotgun is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bb Shotgun market on Amazon at a glance

Shoppers on Amazon United States searched for Bb Shotgun 546K times last year and spent an estimated $486K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 546K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $486K a year.

Searches, last 12 months
546K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
2.0%
Market size, estimated
$486Ka year
Peak month
December12.9× the quietest month
Top search term
red ryder bb gun176K searches a year

02 · Price

A sale here is worth $45.46.

Listings sell for $45.46 on average, from $11.21 to $88.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $45.46 that is $23K to $34K a year per listing.

Average price
$45.46inside the $15 to $100 sweet spot
Price range
$11.21–$88.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$23K–$34K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #18,588 within Airsoft. It carries 1,807 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
61%
Out of stock, average day
5.1%
Average rank
#18,588in Airsoft
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,807per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Bb Shotgun products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

$0$49K$97K$146K$194K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

89

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

1%

  • Daisy78%
  • Red Ryder8%
  • Umarex5%
  • PTPHJEG4%
  • Funny Threads Outlet2%
  • Splatterburst Targets2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Bb Shotgun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Bb Shotgun search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red ryder bb gun176K/yr
  • red ryder83K/yr
  • red rider beebee gun65K/yr
  • daisy red ryder bb gun36K/yr
  • red riders bb guns26K/yr
  • daisy red ryder32K/yr
  • red rider bb gun19K/yr
  • red rider19K/yr
  • red ryder bb gun for kids27K/yr
  • red ryder bb gun adult13K/yr

Reviews and returns

What reviews say buyers love and hate about Bb Shotgun

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Garbage quality control”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bb Shotgun questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data