bb gun targets
Launch itA $879K/yr market growing +5.4% this quarter with returns at 1.1% — clears our launch bar.
Avg price
Incredible$41.05avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Market size
Great$879K$879K/yr · 586K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,037.89avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Price range
Bad$8.18–$393.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, bb gun targets is a $879K/yr Amazon United States market (586K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bb gun targets market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $821K–$1.0M
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #908
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
33
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
39%
Top 20: 81%
Open market
26%
- Splatterburst Targets20%
- Atflbox17%
- PTPHJEG12%
- KNINE OUTDOORS12%
- Crosman7%
- Highwild6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top bb gun targets search terms
- bb gun targets154K/yr
- airsoft target69K/yr
- pellet gun targets51K/yr
- bb gun target54K/yr
- bb target39K/yr
- bb gun targets for backyard38K/yr
- airsoft targets33K/yr
- pellet target22K/yr
- air rifle targets20K/yr
- pellet gun target16K/yr
Top bb gun targets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
25 Pack - 12 x 18 inch Sight in - Splatterburst Shooting Targets for Rifle Pistol Airsoft BB Gun Pellet Gun Air Rifle
Splatterburst Targets$25.004.8★8,468 rev
KNINE OUTDOORS Resetting Shooting Target Airsoft Rimfire Pellet BB Gun Target Rated for .22 .177 Caliber (Airgun)
KNINE OUTDOORS$21.624.1★1,246 rev
12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)
PTPHJEG$11.214.6★391 rev
PTPHJEG 12x12 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)
PTPHJEG$8.184.6★235 rev
Game Face ASTLG Auto-Reset AirSoft Targets
Game Face$22.613.9★5,542 rev
Newest
by launch date
Mokeyder 5-Prong Base Target Stand Adjustable Metal Shooting Stand with 10 pcs Target Paper and 9 Clips Portable Archery Stand for Outdoor BB Gun Airsoft Pellet Pistol Shooting Practice
Mokeyder$21.45125 rev
12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)
PTPHJEG$11.21391 rev
PTPHJEG 12x12 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)
PTPHJEG$8.18235 rev
AIMAX OUTDOOR Pellet Gun Target Trap with Center Shot - 12pcs Paper Targets and 4 Resetting Metal Shooting Targets for Airgun Rifle Rimfire Perfect for Backyard Outdoor Indoor Shooting Practice
Aimax Outdoor$53.03191 rev
KNINE OUTDOORS 6 Pack Plastic Bottles Shooting Targets for Shooting 6 Bright Colors with Hanging Rope for Target Practice Target Practice for Airsoft Pellet Pistol BB Gun
KNINE OUTDOORS$22.15114 rev
Trending
90-day click momentum12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)
PTPHJEG$11.214.6★
Splatterburst Targets - 12 x18 inch - Silhouette Splatter Target - Easily See Your Shots Burst Bright Fluorescent Yellow Upon Impact - Made in USA (50 Pack)
Splatterburst Targets$39.794.8★
PTPHJEG 12x12 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)
PTPHJEG$8.184.6★
25 Pack - 12 x 18 inch Sight in - Splatterburst Shooting Targets for Rifle Pistol Airsoft BB Gun Pellet Gun Air Rifle
Splatterburst Targets$25.004.8★
Splatterburst Targets - 12 x 18 inch Sight in Shooting Target - Shots Burst Bright Fluorescent Yellow Upon Impact - Gun - Rifle - Pistol - Airsoft - BB Gun - Air Rifle - Made in USA (10 Pack)
Splatterburst Targets$13.434.8★
What buyers say about bb gun targets
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Good Price”
“Fun for all ages”
“are very durable”
“As advertised”
“Good size for all levels on the sport”
“They are good for practice”
“A fun target to help make your own little range”
“Fun to use”
“It weighs enough to not have to worry about it tipping over”
What buyers complain about
“the legs are way too short”
“Super cheap made”
“Dont expect for it to last long”
“more expensive product”
“Its also too flimsy to work as designed”
“the pictures of this are very misleading”
“Does not work”
“Assembly was quite aggravating”
“Could be thicker material its states pellet gun”
“making the visibility difficult at range”
Top return reasons
Common questions
- Is bb gun targets profitable to sell on Amazon United States?
- The niche generates $879K/yr across 38 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Launch it (59/100).
- How competitive is the bb gun targets niche?
- 18 brands and 33 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in bb gun targets?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.1%.
- When does demand for bb gun targets peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the bb gun targets niche?
- Listings span $8.18–$393.36; the average listing price is $41.05 (sweet spot $15–$100). The average incumbent carries 3,038 reviews — the moat a new listing must climb.