Bb Gun
MaybeShoppers spend an estimated $13.0M a year here. But buyers convert on only 0.6% of searches, so Bb Gun is a Maybe.
- Flapen Score
- 52 / 100Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 4752
- Market size
- $13.0M/yr30.3M searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 46%top-5 click share · 16 brands · 100 sellers
Flapen Score
Bb Gun against its category
The dotted line is the Sports & Outdoors average. Past it, Bb Gun is stronger. Inside it, weaker.
Market
The Bb Gun market on Amazon at a glance
Shoppers on Amazon United States searched for Bb Gun 30.3M times last year and spent an estimated $13.0M. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 30.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.0M a year.
- Searches, last 12 months
- 30.3M
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $13.0Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- bb gun5.0M searches a year
02 · Price
A sale here is worth $76.80.
Listings sell for $76.80 on average, from $8.80 to $407.66. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $76.80 that is $307K to $384K a year per listing.
- Average price
- $76.80inside the $15 to $100 sweet spot
- Price range
- $8.80–$407.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $307K–$384K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #192 within Airsoft. It carries 4,041 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #192in Airsoft
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 4,041per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Bb Gun products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
- Price
- $66.51
- Rating
- 4.4/5
- Reviews
- 17,568
- Age
- 8y ago

Gamo Varmint Breakbarrel .177 Caliber Pellet Air Rifle
- Price
- $119.91
- Rating
- 4.5/5
- Reviews
- 8,499
- Age
- 10y ago

walther p22 special operations black airsoft gun(Airsoft Gun)
- Price
- $20.06
- Rating
- 3.8/5
- Reviews
- 6,533
- Age
- 18y ago

Glock 19X Gen5 .177 Caliber BB Gun Air Pistol Glock 19X Gen5 Air Pistol
- Price
- $92.96
- Rating
- 4.4/5
- Reviews
- 2,384
- Age
- 6y ago

DULCE DOM 36 inch Double Rifle Case Soft Gun Bag for Rifles Pistols Storage & Transportation All Around Shooting Range Tactical Backpack Valentine Gifts for Men Boyfriend Husband
- Price
- $39.99
- Rating
- 4.7/5
- Reviews
- 9,002
- Age
- 5y ago
Trending
estimated 90-day click momentum
SuperStroke Zenergy Pistol 1.0 Grey/White
- Price
- $31.00
- Rating
- 4.8/5
- Reviews
- 965
- Age
- 3y ago

Splatterburst Targets - 8 inch Adhesive Stick & Splatter Reactive Shooting Targets - Gun - Rifle - Pistol - Airsoft - BB Gun - Pellet Gun - Air Rifle (10 Pack)
- Price
- $8.80
- Rating
- 4.8/5
- Reviews
- 11,960
- Age
- 7mo ago

Sig P320FS OWB Holster - USA Made - Fits Sig 320FS X5 X5 Legion and M17 - Signature OWB Holster by Blade-Tech Holsters Outside Waistband Open Carry (Right Hand)
- Price
- $49.10
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 7y ago

DULCE DOM 36 inch Double Rifle Case Soft Gun Bag for Rifles Pistols Storage & Transportation All Around Shooting Range Tactical Backpack Valentine Gifts for Men Boyfriend Husband
- Price
- $39.99
- Rating
- 4.7/5
- Reviews
- 9,002
- Age
- 5y ago

Daisy Powerline 880 Multi-Pump Pneumatic Air Rifle Kit with 4x15 Scope - .177 Caliber BB or Pellet Gun 800 FPS.
- Price
- $59.10
- Rating
- 4.4/5
- Reviews
- 2,428
- Age
- 19y ago
Newest
by launch date
Splatterburst Targets - 8 inch Adhesive Stick & Splatter Reactive Shooting Targets - Gun - Rifle - Pistol - Airsoft - BB Gun - Pellet Gun - Air Rifle (10 Pack)
- Price
- $8.80
- Rating
- 4.8/5
- Reviews
- 11,960
- Age
- 7mo ago

Glock 19 Gen 5 MOS .177 Caliber BB Gun Pistol
- Price
- $148.71
- Rating
- 4.0/5
- Reviews
- 137
- Age
- 1y ago

Umarex Marlin Lever Action Rifle .177 Caliber BB Gun Air Rifle
- Price
- $43.53
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 2y ago

SuperStroke Zenergy Pistol 1.0 Grey/White
- Price
- $31.00
- Rating
- 4.8/5
- Reviews
- 965
- Age
- 3y ago

DULCE DOM 36 inch Double Rifle Case Soft Gun Bag for Rifles Pistols Storage & Transportation All Around Shooting Range Tactical Backpack Valentine Gifts for Men Boyfriend Husband
- Price
- $39.99
- Rating
- 4.7/5
- Reviews
- 9,002
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
100
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 81%
Open market
17%
- Umarex51%
- Gamo10%
- Daisy8%
- DULCE DOM5%
- Barra4%
- Elite Force4%
- Open — no brand owns it (10 brands, 17%)
Demand
Bb Gun search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Bb Gun search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bb gun5.0M/yr
- airsoft gun3.4M/yr
- gun2.9M/yr
- pellet gun2.1M/yr
- airsoft2.0M/yr
- toy gun1.7M/yr
- airsoft pistol1.3M/yr
- guns1.2M/yr
- airsoft guns1.0M/yr
- bb gun pistol777K/yr
Reviews and returns
What reviews say buyers love and hate about Bb Gun
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bb Gun questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









