bauer hockey
Skip itSoft demand (-34.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$57.88avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,259.94avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.81–$199.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$106K$106K/yr · 263K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bauer hockey is a $106K/yr Amazon United States market (263K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
bauer hockey market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $116K–$145K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #320
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 72%
- Out of stock
- 4.8%
- Avg brand age
- 46 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
37
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
49%
Top 20: 83%
Open market
12%
- Shock Doctor25%
- Franklin Sports19%
- Wraparound14%
- TronX12%
- Bauer Hockey12%
- PG Sports7%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -34.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top bauer hockey search terms
- ice hockey65K/yr
- hockey gear62K/yr
- bauer hockey51K/yr
- hockey accessories61K/yr
- hockey equipment25K/yr
Top bauer hockey products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shock Doctor Mens Loose Hockey Short Supporter with BioFlex Cup Included. for Adult Men Multi
Shock Doctor$27.544.7★196 rev
Wraparound Hockey Stick Blade Protector for Off Ice Training Street Hockey Long Lasting Cuts to Fit Kids Intermediate Senior Sticks Training Equipment Accessories Gear (Black 1 Pack)
Wraparound$32.644.4★2,632 rev
TronX Hockey Protective Gear Set - Ice Hockey Equipment with Bag - Youth Hockey Gear Kit- Shoulder Elbow Shin Pads Gloves Pants & Bag (Large)
TronX$142.664.2★12 rev
Shock Doctor Hockey Neck Guard Youth & Adult Cut Resistant Protection Hockey Gear
Shock Doctor$18.434.5★281 rev
Franklin Sports 12436 NHL Mini Hockey Goalie Equipment with Mask Set
Franklin Sports$53.014.0★724 rev
Newest
by launch date
Franklin Sports Pursuit Ice Hockey Youth Pads + Gear Set - Complete Protective Equipment Set for Kids - Includes Shin Guards Hockey Pants Elbow Pads Gloves + Chest Protector - Carry Bag Included
Franklin Sports$172.3814 rev
Bauer Hockey Concept 3 Full Face Shield Visor (Senior)
PG Sports$87.1528 rev
PG Sports Bauer Hockey NLP8 Cut Resistant Neck Guard with Bib (Youth (Neck Size 10-14)) Black
PG Sports$22.2938 rev
Shock Doctor Mens Loose Hockey Short Supporter with BioFlex Cup Included. for Adult Men Multi
Shock Doctor$27.54196 rev
TronX Stryker Adjustable Senior Intermediate Junior Youth Roller Inline Hockey Skates 2024 New Model (JR Skate 2-5 (Shoe Size 3.5-6.5))
TronX$91.91145 rev
Trending
90-day click momentum
Bauer Hockey Flex Practice Jersey (White Senior Medium)
Bauer Hockey$21.704.7★
Bauer Hockey Neck Protect Long Sleeve Shirt Senior (Senior Medium) Black
Bauer Hockey$81.644.7★
Wraparound Hockey Stick Blade Protector for Off Ice Training Street Hockey Long Lasting Cuts to Fit Kids Intermediate Senior Sticks Training Equipment Accessories Gear (Black 1 Pack)
Wraparound$32.644.4★
TronX Stryker Adjustable Senior Intermediate Junior Youth Roller Inline Hockey Skates 2024 New Model (JR Skate 2-5 (Shoe Size 3.5-6.5))
TronX$91.914.4★
Shock Doctor Hockey Neck Guard Youth & Adult Cut Resistant Protection Hockey Gear
Shock Doctor$18.434.5★
What buyers say about bauer hockey
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent set and well worth the money”
“Good value”
“Fit well”
“They are very durable”
“Son says they are very comfortable and breathable”
“Recommend for beginners”
“Every piece advertised was counted for”
“Easy to use”
“are perfect to use for training other balls just bounced to much thats what makes these so good THEY DONT BOUNCE”
“Bright colors helps the kids find them when they end up in the grass or bushes”
What buyers complain about
“They were slightly larger and dont fit”
“But Not as Durable as Expected”
“hard to keep control of anything”
“Cheap material”
“the pads are flimsy”
“I definitely think theyre pretty expensive”
“Only downside is the tape comes off easier”
“Pictures are deceptive”
“We have not been able to connect with Franklin Sports to get it”
“was in a lot of pain”
Top return reasons
Common questions
- Is bauer hockey profitable to sell on Amazon United States?
- The niche generates $106K/yr across 36 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the bauer hockey niche?
- 13 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in bauer hockey?
- Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 2.6%.
- When does demand for bauer hockey peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the bauer hockey niche?
- Listings span $7.81–$199.42; the average listing price is $57.88 (sweet spot $15–$100). The average incumbent carries 1,260 reviews — the moat a new listing must climb.