Baton

Shoppers searched for this 812K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $343K a year.

Searches, last 12 months

812K

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

1.8%

Market size, estimated

$343Ka year

Peak month

June1.5× the quietest month

Top search term

baton301K searches a year

Listings sell for $23.46 on average, from $8.10 to $63.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $23.46 that is $2K to $6K a year per listing.

Average price

$23.46inside the $15 to $100 sweet spot

Price range

$8.10–$63.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

3.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #507 within Tactical & Personal Defense. It carries 362 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

95%

Out of stock, average day

2.1%

Average rank

#507in Tactical & Personal Defense

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

362per listing

Listings tracked

22

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months