Skip to content

Basketball Mouth Guards

Fail

Shoppers spend an estimated $42K a year here, so Basketball Mouth Guards is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$42K/yr74K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
45%top-5 click share · 16 brands · 36 sellers

Flapen Score

Basketball Mouth Guards against its category

The dotted line is the Sports & Outdoors average. Past it, Basketball Mouth Guards is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basketball Mouth Guards market on Amazon at a glance

Shoppers on Amazon United States searched for Basketball Mouth Guards 74K times last year and spent an estimated $42K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
3.0%
Market size, estimated
$42Ka year
Peak month
August5.4× the quietest month
Top search term
basketball mouthguard28K searches a year

02 · Price

A sale here is worth $19.01.

Listings sell for $19.01 on average, from $8.45 to $39.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.01 that is $2K to $5K a year per listing.

Average price
$19.01inside the $15 to $100 sweet spot
Price range
$8.45–$39.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Sports Medicine. It carries 5,415 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Sports Medicine
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
5,415per listing
Listings tracked
33

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Basketball Mouth Guards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

36

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

23%

  • Brand 119%
  • Brand 216%
  • Brand 315%
  • Brand 49%
  • Brand 59%
  • Brand 69%

Demand

Basketball Mouth Guards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 5.4×

Search terms

Top Basketball Mouth Guards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • basketball mouthguard28K/yr
  • weightlifting mouthguard11K/yr
  • thin mouth guard for sports8K/yr
  • black mouth guard8K/yr
  • lacrosse mouth guard boys7K/yr
  • mouth guard with case6K/yr
  • basketball mouth guard5K/yr
  • professional boxing mouthguard3K/yr

Reviews and returns

What reviews say buyers love and hate about Basketball Mouth Guards

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Didnt fit”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Basketball Mouth Guards questions

Answered from the same tracked data.