basketball mouth guards
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.01avg listing price — sweet spot $15–$100
Price range
Great$8.45–$39.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,415.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 74K searches
According to Flapen's Amazon United States niche tracking, basketball mouth guards is a $42K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 46/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
basketball mouth guards market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $57K–$76K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
36
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
23%
- Shock Doctor19%
- NXT NXTRND16%
- SAFEJAWZ15%
- Sparkling White Smiles9%
- SISU9%
- New Age Performance9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 5.4×
Top basketball mouth guards search terms
- basketball mouthguard28K/yr
- weightlifting mouthguard11K/yr
- thin mouth guard for sports8K/yr
- black mouth guard8K/yr
- lacrosse mouth guard boys7K/yr
- mouth guard with case6K/yr
- basketball mouth guard5K/yr
- professional boxing mouthguard3K/yr
Top basketball mouth guards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Pack Nxtrnd Classic Mouthguard Custom Fit Sports Mouthpiece for Football Boxing MMA Basketball Hockey Lacrosse Youth & Adult (Transparent)
NXT NXTRND$14.804.2★2,009 rev
SAFEJAWZ Mouth Guard Slim Fit Mouthguard for Adults with Case Easy Fit Remoldable Mouthpiece for Football Boxing Lacrosse MMA Basketball & All Contact Sports (Adult 12+ Years Clear)
SAFEJAWZ$10.064.2★16,184 rev
Professional Sport Mouth Guards- 2 Pack - No BPA - Safe Clear Color - No Color Additive - Athletic Teeth Mouth Guards - Fit Any Mouth Size - Custom Fit - Free Carrying case Included
Sparkling White Smiles$12.044.2★3,302 rev
Shock Doctor Mouth Guard Case Ventilated Universal Storage for Mouthguard Adult & Youth Sizes
Shock Doctor$8.954.6★10,968 rev
New Age Performance 6DS Weightlifting Mouthpiece Increase Strength & Reps for Lifting Powerlifting Strongmen Bodybuilding Calisthenics Workout Accessory Fitness Gear (Black)
New Age Performance$39.054.2★2,945 rev
Newest
by launch date
Zero-G Adult Mouthguard Clear 1-Pack Boil & Bite for Contact Sports
Zero-G$25.78195 rev
Titan Armour Mouth Guard Boxing Dual-Layer Boil & Bite Mouthguard Adult
Titan Armour$10.56811 rev
OPRO Instant Custom-Fit Mouthguard Dentist Level Gum Shield Adult and Kids OPRO Mouth Guard Boxing and MMA Self-Fit Gum Shield Rugby Maximum Protection with Dental Warranty (Clear/White)
OPRO$30.371,845 rev
Bulletproof Sports Mouthguard: Worlds Thinnest Most Breathable Mouth Guard!
Bulletproof Mouthguards$23.834,017 rev
Bulletproof Sports Mouthguard: Worlds Thinnest Most Breathable Mouth Guard!
Bulletproof Mouthguards$25.614,017 rev
Trending
90-day click momentum
New Age Performance 6DS Weightlifting Mouthpiece Increase Strength & Reps for Lifting Powerlifting Strongmen Bodybuilding Calisthenics Workout Accessory Fitness Gear (Clear)
New Age Performance$38.974.2★
Titan Armour Mouth Guard Boxing Dual-Layer Boil & Bite Mouthguard Adult
Titan Armour$10.564.4★
SISU Aero Medium Mouthguard Hot Pink - 30% Stronger Protection for Lacrosse Football Hockey Roller Derby Team Sports - Remoldable Up to 20 Times - Ultra Slim - Works for Braces - Non Toxic
SISU$19.854.4★
Shock Doctor Trash Talker Basketball Strapless Clear Blue Adult
Shock Doctor$17.764.3★
SAFEJAWZ Mouth Guard Slim Fit Mouthguard for Adults with Case Easy Fit Remoldable Mouthpiece for Football Boxing Lacrosse MMA Basketball & All Contact Sports (Adult 12+ Years Black)
SAFEJAWZ$10.014.2★
What buyers say about basketball mouth guards
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“it now fits pretty snug”
“easy to do”
“Good for the price”
“Good protection”
“It is comfortable”
“Does the job well”
“Exactly what I ordered”
“The material is very durable”
“The instructions are pretty clear”
What buyers complain about
“Didnt fit”
“Not well made”
“Falls out too easily”
“Very uncomfortable”
“Over priced”
“Too thick”
“But I did not find it easy”
“Didnt work”
“The QR code for the instruction video is horrible and poorly done”
“Pictures are deceptive”
Top return reasons
Common questions
- Is basketball mouth guards profitable to sell on Amazon United States?
- The niche generates $42K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the basketball mouth guards niche?
- 16 brands and 36 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in basketball mouth guards?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.7%.
- When does demand for basketball mouth guards peak?
- Demand peaks in Aug–Sep; the busiest month runs 5.4× the quietest.
- What does it cost to enter the basketball mouth guards niche?
- Listings span $8.45–$39.13; the average listing price is $19.01 (sweet spot $15–$100). The average incumbent carries 5,415 reviews — the moat a new listing must climb.