basketball action figures
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.70avg listing price — sweet spot $15–$100
Price range
Great$13.34–$49.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good1,171.91avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$218K$218K/yr · 209K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, basketball action figures is a $218K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
basketball action figures market data
- Units sold / yr
- 15K–20K
- avg 2,000–2,500/product
- Revenue / yr
- $341K–$454K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #1,019
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 11.1%
- Avg brand age
- 43 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- WILSON51%
- ZURU31%
- 5 Surprise15%
- ZURU BALLERS3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.Peak months: Apr, Nov, Dec · busiest ÷ quietest = 4.5×
Top basketball action figures search terms
- nba ballers142K/yr
- nba ballers series 228K/yr
- nba ballers series 38K/yr
- zuru nba ballers4K/yr
- nba baller4K/yr
- mini brands nba4K/yr
- 5 surprise nba ballers5K/yr
- 5 surprise nba ballers series 27K/yr
- nba mini brands3K/yr
- nba surprise ballers3K/yr
Top basketball action figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZURU 5 Surprise NBA Ballers Series 2 Official NBA Collectible Figures & Accessories Surprise Unboxing Basketball Sports Toy (4 Capsules)
ZURU$26.884.8★185 rev
WILSON NBA Team Retro Mini Basketball - Los Angeles Lakers
WILSON$13.344.7★1,995 rev
5 Surprise NBA Ballers Series 2 by ZURU Licensed NBA Collectible Surprise Unboxing Basketball Collectible Sports Toy for Boys Ages 3 and up (2 Capsules)
5 Surprise$15.484.7★786 rev
WILSON NBA Team Retro Mini Basketball - Philadelphia 76ers
WILSON$14.764.7★1,995 rev
WILSON NBA Team Retro Mini Basketball - Chicago Bulls
WILSON$14.314.7★1,995 rev
Newest
by launch date
FIFA World Cup 2026 Ballers Series 1 2 Pack by ZURU Official Licensed Product Surprise Unboxing Soccer Collectible Sports Toy for Boys Ages 3+
ZURU BALLERS$18.56438 rev
ZURU 5 Surprise NBA Ballers Series 2 Official NBA Collectible Figures & Accessories Surprise Unboxing Basketball Sports Toy (4 Capsules)
ZURU$26.88185 rev
5 Surprise NBA Ballers Series 2 by ZURU Licensed NBA Collectible Surprise Unboxing Basketball Collectible Sports Toy for Boys Ages 3 and up (2 Capsules)
5 Surprise$15.48786 rev
Zuru NBA Ballers Basketball Player Set - Bundle of 2 Mystery Mini Stars Figurines Plus Stickers More | Collectible NBA Athlete Figures Series 1
ZURU$32.388 rev
WILSON NBA Authentic Indoor/Outdoor Basketball - Brown Size 7-29.5
WILSON$49.57746 rev
Trending
90-day click momentum
WILSON NBA Player Icon Mini Basketball - Giannis Antetokounmpo Mini Size
WILSON$18.584.6★
WILSON NBA Team Retro Mini Basketball - Los Angeles Lakers
WILSON$13.344.7★
WILSON NBA Authentic Indoor/Outdoor Basketball - Brown Size 7-29.5
WILSON$49.574.7★
WILSON NBA Team Retro Mini Basketball - Chicago Bulls
WILSON$14.314.7★
WILSON NBA Authentic Series Basketball - Outdoor Size 7-29.5
WILSON$31.004.6★
What buyers say about basketball action figures
What buyers praise and complain about, mined from review topics.What buyers love
“great quality ver fun almost complete my collection”
“Lots of fun”
“They are adorable and collectible”
“Worth it”
“it also makes for a fantastic gift”
“What stands out for me is the grip of the fingers making it easier to hold”
“exactly what he wanted”
“- Classy design and well-carved figures”
“was fully inflated”
“Durable”
What buyers complain about
“its half the price”
“These are super over priced for the size and quality”
“Ball is smaller than the approximate size stated. 29.5/75cm”
“Delivered used/defective without original packaging”
“Leaked”
“This is very deceiving”
“It was a gift”
“Ball did not retain air”
“Coating started coming off in the first 30 minutes of use”
“Kids were disappointed stop playing with it after 5 min waste of money”
Top return reasons
Common questions
- Is basketball action figures profitable to sell on Amazon United States?
- The niche generates $218K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the basketball action figures niche?
- 4 brands and 76 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in basketball action figures?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 1.3%.
- When does demand for basketball action figures peak?
- Demand peaks in Apr–Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the basketball action figures niche?
- Listings span $13.34–$49.57; the average listing price is $22.70 (sweet spot $15–$100). The average incumbent carries 1,172 reviews — the moat a new listing must climb.