How competitive is the Basketball Action Figures niche on Amazon United States?

4 brands and 76 sellers compete in Basketball Action Figures on Amazon United States. The top 5 Basketball Action Figures products take 79% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Basketball Action Figures?

Basketball Action Figures buyers on Amazon United States complain most about Value For Money, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Basketball Action Figures niche?

Basketball Action Figures sells for $22.70 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $13.34–$49.57. The average incumbent carries 1,172 reviews — the moat a new listing must climb.

Basketball Action Figures

brand-locked demand (top 5 brands take 100% of clicks) — Basketball Action Figures doesn't clear our bar today.

Flapen Score

Skip it

Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47

This niche Category average · 8,101 niches

Is Basketball Action Figures profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Basketball Action Figures is a $218K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 41/100.

Basketball Action Figures: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.3% over the last 90 days and 4.6% of searches end in a purchase.

$218K

revenue / yr

Units sold / yr20K

Search volume / yr-11.3%209K

Conversion rate4.6%

Avg price$22.70

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 76

Top-5 product click share79%

Open market0%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Top Basketball Action Figures products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ZURU 5 Surprise NBA Ballers Series 2 Official NBA Collectible Figures & Accessories Surprise Unboxing Basketball Sports Toy (4 Capsules)

Price: $26.88
Rating: 4.8/5
Reviews: 185
Age: 11mo ago

WILSON NBA Team Retro Mini Basketball - Los Angeles Lakers

Price: $13.34
Rating: 4.7/5
Reviews: 1,995
Age: 4y ago

5 Surprise NBA Ballers Series 2 by ZURU Licensed NBA Collectible Surprise Unboxing Basketball Collectible Sports Toy for Boys Ages 3 and up (2 Capsules)

Price: $15.48
Rating: 4.7/5
Reviews: 786
Age: 1y ago

WILSON NBA Team Retro Mini Basketball - Philadelphia 76ers

Price: $14.76
Rating: 4.7/5
Reviews: 1,995
Age: 4y ago

WILSON NBA Team Retro Mini Basketball - Chicago Bulls

Price: $14.31
Rating: 4.7/5
Reviews: 1,995
Age: 4y ago

Newest

by launch date

FIFA World Cup 2026 Ballers Series 1 2 Pack by ZURU Official Licensed Product Surprise Unboxing Soccer Collectible Sports Toy for Boys Ages 3+

Price: $18.56
Rating: 4.6/5
Reviews: 438
Age: 6mo ago

ZURU 5 Surprise NBA Ballers Series 2 Official NBA Collectible Figures & Accessories Surprise Unboxing Basketball Sports Toy (4 Capsules)

Price: $26.88
Rating: 4.8/5
Reviews: 185
Age: 11mo ago

5 Surprise NBA Ballers Series 2 by ZURU Licensed NBA Collectible Surprise Unboxing Basketball Collectible Sports Toy for Boys Ages 3 and up (2 Capsules)

Price: $15.48
Rating: 4.7/5
Reviews: 786
Age: 1y ago

Zuru NBA Ballers Basketball Player Set - Bundle of 2 Mystery Mini Stars Figurines Plus Stickers More | Collectible NBA Athlete Figures Series 1

Price: $32.38
Rating: 4.8/5
Reviews: 8
Age: 1y ago

WILSON NBA Authentic Indoor/Outdoor Basketball - Brown Size 7-29.5

Price: $49.57
Rating: 4.7/5
Reviews: 746
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

WILSON51%
ZURU31%
5 Surprise15%
ZURU BALLERS3%

Basketball Action Figures demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume209KCVR4.6%Products11Brands4Top 5 Brands100%OOS Rate11.1%Rating4.7★Reviews1,172Avg BSR#1,019

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 4.5×

Top Basketball Action Figures search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nba ballers142K/yr -6.2%3.5% conv.
nba ballers series 228K/yr -26.7%6.6% conv.
nba ballers series 38K/yr -4.8%3.9% conv.
zuru nba ballers4K/yr -10.2%3.8% conv.
nba baller4K/yr -25.8%3.6% conv.
mini brands nba4K/yr -26.3%0.8% conv.
5 surprise nba ballers5K/yr -14.5%4.5% conv.
5 surprise nba ballers series 27K/yr -59.5%9.6% conv.
nba mini brands3K/yr -59.3%0.5% conv.
nba surprise ballers3K/yr -71.6%7.3% conv.

What reviews say buyers love and hate about Basketball Action Figures

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Quality-Overall23%

“great quality ver fun almost complete my collection”

Fun/Entertainment Experience16%

“Lots of fun”

Collectibles11%

“They are adorable and collectible”

Value For Money10%

“Worth it”

Gifting Purpose7%

“it also makes for a fantastic gift”

What buyers complain about

74% of reviews

Value For Money18%

“its half the price”

Quality-Overall12%

“These are super over priced for the size and quality”

Size-Overall11%

“Ball is smaller than the approximate size stated. 29.5/75cm”

Product Condition5%

“Delivered used/defective without original packaging”

Leak-Proof5%

“Leaked”

Basketball Action Figures return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

15%

2Value For Money

15%

3Advertised Vs Actual Product

14%

4Defective Material/Parts

5Quality-Overall

Common Basketball Action Figures questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Basketball Action Figures 41/100 on Amazon United States — Skip it. The niche generates $218K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -11.3% over the last 90 days.