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Basketball Accessories

Fail

Demand is soft, at -48.1% this quarter, so Basketball Accessories is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$1.5M/yr3.9M searches / yr
90-day growth
-48.1%search demand this quarter
Competition
70%top-5 click share · 19 brands · 59 sellers

Flapen Score

Basketball Accessories against its category

The dotted line is the Sports & Outdoors average. Past it, Basketball Accessories is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basketball Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Basketball Accessories 3.9M times last year and spent an estimated $1.5M. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
-48.1%
Conversion, latest week
1.3%
Market size, estimated
$1.5Ma year
Peak month
December8.9× the quietest month
Top search term
basketball stuff511K searches a year

02 · Price

A sale here is worth $30.04.

Listings sell for $30.04 on average, from $5.70 to $96.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $30.04 that is $38K to $45K a year per listing.

Average price
$30.04inside the $15 to $100 sweet spot
Price range
$5.70–$96.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
$38K–$45K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #55 within Basketball. It carries 2,690 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#55in Basketball
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,690per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Basketball Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

59

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

25%

  • Brand 130%
  • Brand 221%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Basketball Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Basketball Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • basketball stuff511K/yr
  • basketball training equipment385K/yr
  • basketball accessories597K/yr
  • basketball gifts1.0M/yr
  • basketball gear267K/yr
  • basketball gifts for boys237K/yr
  • basketball equipment121K/yr
  • basketball training143K/yr
  • basketball gift72K/yr
  • basketball accessories for boys115K/yr

Reviews and returns

What reviews say buyers love and hate about Basketball Accessories

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Its big”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Basketball Accessories questions

Answered from the same tracked data.