Basketball
Basketball clears our launch bar: a $16.1M/yr market growing +39.8% this quarter with returns at 1.8%.
Flapen Score
Top 19% of 8,101 Sports & Outdoors niches · +9 vs the category median of 47
Is Basketball profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Basketball is a $16.1M/yr Amazon United States market (15.1M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 56/100.
Basketball: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +39.8% over the last 90 days and 2.8% of searches end in a purchase.
$16.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 24 products
Top Basketball products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wilson Sporting Goods Wilson NCAA Final Four Edition Basketball Official - 29.5 WTB1233
- Price
- $24.21
- Rating
- 4.7/5
- Reviews
- 9,680
- Age
- 21y ago
Spalding Street Outdoor Basketball 29.5
- Price
- $22.93
- Rating
- 4.6/5
- Reviews
- 15,244
- Age
- 5y ago
Senston 29.5 Basketball Outdoor Indoor Rubber Basketball Ball Official Size 7 Basketballs with Pump Black/Gold
- Price
- $20.59
- Rating
- 4.4/5
- Reviews
- 7,775
- Age
- 7y ago
WILSON NBA Authentic Indoor/Outdoor Basketball - Brown Size 7-29.5
- Price
- $49.57
- Rating
- 4.7/5
- Reviews
- 746
- Age
- 1y ago
KUYOTQ Kids Youth Size 5 (27.5) Basketball Premium Rubber Outdoor Youth Indoor Outdoor for Boys Girls Teen Game Sports Basketball Gifts (Deflated Red White Blue)
- Price
- $19.16
- Rating
- 4.7/5
- Reviews
- 527
- Age
- 4y ago
Trending
90-day click momentum
PECOGO Official Rubber Basketball 27.5 29.5 Outdoor Indoor Mens Basketball Ball Size 5 Size 7 for Kids Youth Teen Boys and Girls Gift Ideas(Without Pump)
- Price
- $19.04
- Rating
- 4.7/5
- Reviews
- 663
- Age
- 4y ago
AND1 Enigma Indoor/Outdoor Intermediate Premium Rubber Basketball Teal and Black 28.5 in
- Price
- $12.96
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 1y ago
Spalding Street Outdoor Basketball 28.5
- Price
- $22.66
- Rating
- 4.6/5
- Reviews
- 15,244
- Age
- 5y ago
XEDGE Basketball Size 5/6/7 Composite Leather Street Basketball Indoor Outdoor Game Ball with Needle Pump and Carry Bag (Red Size 7)
- Price
- $28.94
- Rating
- 4.4/5
- Reviews
- 995
- Age
- 6y ago
KUYOTQ Kids Youth Size 5 (27.5) Basketball Premium Rubber Outdoor Youth Indoor Outdoor for Boys Girls Teen Game Sports Basketball Gifts (Deflated Red White Blue)
- Price
- $19.16
- Rating
- 4.7/5
- Reviews
- 527
- Age
- 4y ago
Newest
by launch dateAND1 Enigma Indoor/Outdoor Intermediate Premium Rubber Basketball Teal and Black 28.5 in
- Price
- $12.96
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 1y ago
AND1 Rubber Basketball & Pump- Official Size 5 (27.5) Streetball Made for Indoor and Outdoor Basketball Games
- Price
- $12.08
- Rating
- 4.6/5
- Reviews
- 523
- Age
- 1y ago
WILSON NBA Authentic Indoor/Outdoor Basketball - Brown Size 7-29.5
- Price
- $49.57
- Rating
- 4.7/5
- Reviews
- 746
- Age
- 1y ago
Spalding TF DNA Smart Basketball with Training App & 1-Year Subscription Official Size 7 Mens Indoor/Outdoor Basketball Tracks Shooting Performance & Training Metrics
- Price
- $136.66
- Rating
- 4.3/5
- Reviews
- 353
- Age
- 1y ago
Spalding TF DNA Smart Basketball with Training App & 1-Year Subscription Official Size 6 Womens Indoor/Outdoor Basketball Tracks Shooting Performance & Training Metrics
- Price
- $135.07
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
65
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
4%
- WILSON53%
- Spalding19%
- Senston12%
- AND15%
- KUYOTQ5%
- PECOGO3%
- Open — no brand owns it (2 brands, 4%)
Basketball demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top Basketball search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nba5.3M/yr
- basketball6.6M/yr
- outdoor basketball424K/yr
- basketballs322K/yr
- nba basketball187K/yr
- wilson evolution basketball330K/yr
- wilson basketball254K/yr
- kids basketball217K/yr
- basket ball165K/yr
- wilson134K/yr
What reviews say buyers love and hate about Basketball
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Excellent Quality”
“Great value”
“easy to grip”
“Performs as it is intended”
“Durable”
What buyers complain about
74% of reviews“Wont stay inflated”
“Quality was misleading”
“Didn't last”
“slow air leak”
“It's a tiny basketball”
Basketball return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Basketball questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
