Basketball

Shoppers searched for this 15.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.1M a year.

Searches, last 12 months

15.1M

Growth, 90 days vs prior 90

+39.8%

Conversion, latest week

2.8%

Market size, estimated

$16.1Ma year

Peak month

December3.3× the quietest month

Top search term

nba5.3M searches a year

Listings sell for $38.96 on average, from $11.14 to $136.66. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $38.96 that is $390K to $487K a year per listing.

Average price

$38.96inside the $15 to $100 sweet spot

Price range

$11.14–$136.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

10,000–12,500

Revenue per listing a year

$390K–$487K

Returns

1.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Sports Equipment. It carries 6,288 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#25in Sports Equipment

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

6,288per listing

Listings tracked

24

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months