basketball
Launch itA $16.1M/yr market growing +39.8% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$16.1M$16.1M/yr · 15.1M searches
Avg price
Incredible$38.96avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$11.14–$136.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.8%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,287.75avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, basketball is a $16.1M/yr Amazon United States market (15.1M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 56/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
basketball market data
- Units sold / yr
- 300K–400K
- avg 10,000–12,500/product
- Revenue / yr
- $11.7M–$15.6M
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
65
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
4%
- WILSON53%
- Spalding19%
- Senston12%
- AND15%
- KUYOTQ5%
- PECOGO3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +39.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top basketball search terms
- nba5.3M/yr
- basketball6.6M/yr
- outdoor basketball424K/yr
- basketballs322K/yr
- nba basketball187K/yr
- wilson evolution basketball330K/yr
- wilson basketball254K/yr
- kids basketball217K/yr
- basket ball165K/yr
- wilson134K/yr
Top basketball products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wilson Sporting Goods Wilson NCAA Final Four Edition Basketball Official - 29.5 WTB1233
WILSON$24.214.7★9,680 rev
Spalding Street Outdoor Basketball 29.5
Spalding$22.934.6★15,244 rev
Senston 29.5 Basketball Outdoor Indoor Rubber Basketball Ball Official Size 7 Basketballs with Pump Black/Gold
Senston$20.594.4★7,775 rev
WILSON NBA Authentic Indoor/Outdoor Basketball - Brown Size 7-29.5
WILSON$49.574.7★746 rev
KUYOTQ Kids Youth Size 5 (27.5) Basketball Premium Rubber Outdoor Youth Indoor Outdoor for Boys Girls Teen Game Sports Basketball Gifts (Deflated Red White Blue)
KUYOTQ$19.164.7★527 rev
Newest
by launch date
AND1 Enigma Indoor/Outdoor Intermediate Premium Rubber Basketball Teal and Black 28.5 in
AND1$12.9661 rev
AND1 Rubber Basketball & Pump- Official Size 5 (27.5) Streetball Made for Indoor and Outdoor Basketball Games
AND1$12.08523 rev
WILSON NBA Authentic Indoor/Outdoor Basketball - Brown Size 7-29.5
WILSON$49.57746 rev
Spalding TF DNA Smart Basketball with Training App & 1-Year Subscription Official Size 7 Mens Indoor/Outdoor Basketball Tracks Shooting Performance & Training Metrics
Spalding$136.66353 rev
Spalding TF DNA Smart Basketball with Training App & 1-Year Subscription Official Size 6 Womens Indoor/Outdoor Basketball Tracks Shooting Performance & Training Metrics
Spalding$135.07110 rev
Trending
90-day click momentum
PECOGO Official Rubber Basketball 27.5 29.5 Outdoor Indoor Mens Basketball Ball Size 5 Size 7 for Kids Youth Teen Boys and Girls Gift Ideas(Without Pump)
PECOGO$19.044.7★
AND1 Enigma Indoor/Outdoor Intermediate Premium Rubber Basketball Teal and Black 28.5 in
AND1$12.964.5★
Spalding Street Outdoor Basketball 28.5
Spalding$22.664.6★
XEDGE Basketball Size 5/6/7 Composite Leather Street Basketball Indoor Outdoor Game Ball with Needle Pump and Carry Bag (Red Size 7)
XEDGE$28.944.4★
KUYOTQ Kids Youth Size 5 (27.5) Basketball Premium Rubber Outdoor Youth Indoor Outdoor for Boys Girls Teen Game Sports Basketball Gifts (Deflated Red White Blue)
KUYOTQ$19.164.7★
What buyers say about basketball
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Great value”
“easy to grip”
“Performs as it is intended”
“Durable”
“Bounce and inflation were great”
“Great size”
“It's the perfect thing for outdoor fun & fitness 💪”
“great for indoor as well as outdoor use”
“great color”
What buyers complain about
“Wont stay inflated”
“Quality was misleading”
“Didn't last”
“slow air leak”
“It's a tiny basketball”
“it always goes flat”
“Grip could be better”
“not whats pictured”
“is a bit pricey for what you get”
“Sent me a used ball”
Top return reasons
Common questions
- Is basketball profitable to sell on Amazon United States?
- The niche generates $16.1M/yr across 24 tracked products. 90-day search growth is +39.8%. Flapen's verdict: Launch it (56/100).
- How competitive is the basketball niche?
- 8 brands and 65 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in basketball?
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Durability. The return rate is 1.8%.
- When does demand for basketball peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the basketball niche?
- Listings span $11.14–$136.66; the average listing price is $38.96 (sweet spot $15–$100). The average incumbent carries 6,288 reviews — the moat a new listing must climb.