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Baseball Helmet

Fail

Demand is soft, at -45.9% this quarter, so Baseball Helmet is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$1.0M/yr1.3M searches / yr
90-day growth
-45.9%search demand this quarter
Competition
45%top-5 click share · 9 brands · 54 sellers

Flapen Score

Baseball Helmet against its category

The dotted line is the Sports & Outdoors average. Past it, Baseball Helmet is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baseball Helmet market on Amazon at a glance

Shoppers on Amazon United States searched for Baseball Helmet 1.3M times last year and spent an estimated $1.0M. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-45.9%
Conversion, latest week
1.8%
Market size, estimated
$1.0Ma year
Peak month
March5.3× the quietest month
Top search term
baseball helmet306K searches a year

02 · Price

A sale here is worth $44.24.

Listings sell for $44.24 on average, from $12.80 to $324.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $44.24 that is $44K to $55K a year per listing.

Average price
$44.24inside the $15 to $100 sweet spot
Price range
$12.80–$324.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$44K–$55K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #76 within Baseball. It carries 2,445 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
95%
Out of stock, average day
0.5%
Average rank
#76in Baseball
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
2,445per listing
Listings tracked
42

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Baseball Helmet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

54

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

2%

  • Brand 169%
  • Brand 223%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Baseball Helmet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.3×

Search terms

Top Baseball Helmet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baseball helmet306K/yr
  • youth baseball helmet160K/yr
  • baseball helmet youth boys 8-12117K/yr
  • tball helmets ages 4-6100K/yr
  • batting helmet75K/yr
  • t ball helmet64K/yr
  • kids baseball helmet46K/yr
  • baseball helmet kids 5-849K/yr
  • youth batting helmet40K/yr
  • batting helmet youth40K/yr

Reviews and returns

What reviews say buyers love and hate about Baseball Helmet

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
3.3%of orders come back
“it's too narrow”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Baseball Helmet questions

Answered from the same tracked data.