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Baseball Cards

Fail

The top 5 brands take 97% of clicks, so Baseball Cards is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$56K/yr38K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
37%top-5 click share · 6 brands · 129 sellers

Flapen Score

Baseball Cards against its category

The dotted line is the Sports & Outdoors average. Past it, Baseball Cards is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baseball Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Baseball Cards 38K times last year and spent an estimated $56K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
3.0%
Market size, estimated
$56Ka year
Peak month
August42.1× the quietest month
Top search term
2023 topps series 16K searches a year

02 · Price

A sale here is worth $48.98.

Listings sell for $48.98 on average, from $9.64 to $275.28. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $48.98 that is $0 to $5K a year per listing.

Average price
$48.98inside the $15 to $100 sweet spot
Price range
$9.64–$275.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #500 within Sports Souvenirs. It carries 355 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
88%
Out of stock, average day
11.7%
Average rank
#500in Sports Souvenirs
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
355per listing
Listings tracked
34

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
83 months

Products

Top Baseball Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

129

Top-5 brand share

97%

Top 20: 98%

Top-5 click share

37%

Top 20: 84%

Open market

1%

  • Brand 161%
  • Brand 227%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1%)

Demand

Baseball Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 42.1×

Search terms

Top Baseball Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2023 topps series 16K/yr
  • upper deck baseball cards11K/yr
  • 1989 upper deck unopened box9K/yr
  • 2023 topps baseball cards5K/yr
  • topps baseball cards 20233K/yr
  • 2023 topps1K/yr
  • topps 20232K/yr
  • topps 2023 baseball cards1K/yr
  • 2023 topps series 2508/yr
  • baseball cards topps 2023157/yr

Reviews and returns

What reviews say buyers love and hate about Baseball Cards

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Collectibles”
58%of negative reviews mention “Value For Money”
0.4%of orders come back
“Not much worth the price”
A buyer, on “Value For Money”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Baseball Cards questions

Answered from the same tracked data.