Baseball Cap with Light

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months

33K

Growth, 90 days vs prior 90

-26.8%

Conversion, latest week

2.3%

Market size, estimated

$16Ka year

Top search term

power cap8K searches a year

Listings sell for $20.90 on average, from $12.72 to $39.11. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $20.90 that is $0 to $2K a year per listing.

Average price

$20.90inside the $15 to $100 sweet spot

Price range

$12.72–$39.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #5,151 within Lights & Lanterns. It carries 512 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

96%

Out of stock, average day

2.7%

Average rank

#5,151in Lights & Lanterns

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

512per listing

Listings tracked

24

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months