baseball
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$7.3M$7.3M/yr · 9.9M searches
Avg price
Incredible$42.60avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good$9.04–$179.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,632.8avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, baseball is a $7.3M/yr Amazon United States market (9.9M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
baseball market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- $6.4M–$8.5M
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
29
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
6%
- Rawlings50%
- GoSports17%
- WILSON16%
- Willtok6%
- Amazon Basics3%
- FATEUAER2%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.Peak months: Apr, Nov, Dec · busiest ÷ quietest = 3.2×
Top baseball search terms
- baseball3.9M/yr
- baseballs926K/yr
- baseball training equipment597K/yr
- baseball stuff511K/yr
- baseball gear489K/yr
- baseball gifts954K/yr
- baseball accessories534K/yr
- bucket of baseballs284K/yr
- baseb165K/yr
- baseball equipment204K/yr
Top baseball products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rawlings | Official League Recreational Use Practice Baseballs | Youth/8U | OLB3 | Bucket | 24 Count
Rawlings$49.364.7★6,529 rev
WILSON Practice and Soft Compression Baseballs A1010 Blem (One Dozen) White & Red (A1011)
WILSON$55.694.7★1,382 rev
GoSports Baseball & Softball 5 Piece Base Set - Rubber Field Bases for Kids & Adults
GoSports$14.514.6★5,885 rev
GoSports 2.8 inch Weighted Training Baseballs - Hitting & Pitching Training for All Skill Levels - Improve Power and Mechanics
GoSports$19.584.8★9,450 rev
Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace (18 inch Navy Red White)
Willtok$9.314.8★1,103 rev
Newest
by launch date
Baseball Softball Net with Blocking System 6x6ft Batting Cage Practice Net
WICTTISPOSI$64.49205 rev
Amazon Basics Bucket of Practice Baseballs 24 Count Regulation Size 9-inch Youth League
Amazon Basics$46.65255 rev
GoSports 2.8 inch Weighted Training Baseballs - Hitting & Pitching Training for All Skill Levels - Improve Power and Mechanics
GoSports$19.589,450 rev
CMBJJU 3PACK Kids Sunglasses Youth Baseball Glasses Cycling Goggles for 6-14 Boys Girls UV400 Protection (3pcs-Black Blue+White Blue+Blue Pink-K01)
CMBJJU$17.94594 rev
Kegrimi Kids Baseball Polarized Sunglasses: Sports Sunglasses for Boys Girls 3-12 Youth Sun Glasses for Cycling Running (iceblue 64mm)
Kegrimi$10.48656 rev
Trending
90-day click momentum
FATEUAER Foam Baseballs Soft Baseballs 6 Pack and 12 Pack for Kids Beginners Training Ball Safe Throwing for Indoor or Outdoor Play with Carrying Bag Baseball Gifts for Boys and Girls (6Pce)
FATEUAER$14.564.7★
Baseball Softball Net with Blocking System 6x6ft Batting Cage Practice Net
WICTTISPOSI$64.494.1★
WILSON Practice and Soft Compression Baseballs A1010 Blem (One Dozen) White & Red (A1011)
WILSON$55.694.7★
GoSports 2.8 inch Weighted Training Baseballs - Hitting & Pitching Training for All Skill Levels - Improve Power and Mechanics
GoSports$19.584.8★
WILSON Sports Standard 1 Set
WILSON$179.974.7★
What buyers say about baseball
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality for the price”
“Worth the buy”
“Soft yet durable”
“the size was as expect”
“As advertised”
“Great little league training ball”
“Perfect to sports”
“Nice color”
“Easy to store bases”
“Its not a heavy bag”
What buyers complain about
“its already ripping”
“Unacceptably low quality”
“A little bigger than a baseball”
“Deceptive advertising”
“difficult to open”
“Wish they were a bit cheaper”
“Too thin”
“Needs to be made of a more durable material”
“There was also a very bad chemical smell”
“Ugly stitching and loose leather”
Top return reasons
Common questions
- Is baseball profitable to sell on Amazon United States?
- The niche generates $7.3M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the baseball niche?
- 9 brands and 29 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in baseball?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.5%.
- When does demand for baseball peak?
- Demand peaks in Apr–Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the baseball niche?
- Listings span $9.04–$179.97; the average listing price is $42.60 (sweet spot $15–$100). The average incumbent carries 4,633 reviews — the moat a new listing must climb.