barlow knife
Worth a lookShows a sweet-spot price point ($48.26 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$48.26avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Great354avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.78–$157.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Market size
Okay$151K$151K/yr · 229K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, barlow knife is a $151K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
barlow knife market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $121K–$145K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,006
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 68%
- Out of stock
- 15.4%
- Avg brand age
- 57 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
90
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
31%
Top 20: 73%
Open market
26%
- Case31%
- Imperial13%
- SZCO8%
- Bear & Son Cutlery8%
- Rough Rider7%
- Schrade6%
Demand
Weekly Amazon search volume, last 32 weeks — +18.3% search growth over the last 90 days.Top barlow knife search terms
- barlow knife72K/yr
- barlow pocket knife39K/yr
- schrade knife21K/yr
- case barlow knife21K/yr
- case barlow13K/yr
- schrade16K/yr
- barlow9K/yr
- barlow knives8K/yr
- boker barlow11K/yr
- schrade pocket knife8K/yr
Top barlow knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schrade Imperial 278 Jackmaster Barlow Folding Pocket Knife for Outdoor Outdoor survival and EDC
Imperial$6.784.1★610 rev
Uncle Henry 6UH Barlow Folding Knife with Compact Profile Next Gen Staglon Handle 3.5 Blade High Carbon Steel For EDC Hunting Camping and Outdoors
Uncle Henry$25.974.2★23 rev
Case Soft Leather Sheath
Case$15.094.6★3,254 rev
Lehmans Old-Fashioned Multi-Use Barlow Pocket Knife Genuine Bone Handle 3 1/4
Lehman's$28.934.2★52 rev
SZCO Barlow Folding Pocket Knife 3.5 2 Stainless Steel Blades with Wood Handle | Classic EDC Barlow Knife for Men & Women | Small Folding Knife for Everyday Carry
SZCO$10.504.2★422 rev
Newest
by launch date
Case XX WR Pocket Knife Crossroads EDC Barlow Natural Burlap Micarta W/Red G-10 Handle S35VN Blade - (XR101009 1/2 S35VN) Length Closed: 3 3/8
Case$107.523 rev
Case XX WR Pocket Knife Jigged Buffalo Horn - Barlow Item #65033 (BH1009 1/2 SS) 3 3/8 inches Closed
Case$99.1321 rev
Boker Plus Modern Barlow small Barlow folding pocket knife modern one-hander with flipper ball-bearing gentleman knife with Nitro-V blade Micarta handle & clip
BÖKER$80.784 rev
Case XX WR Pocket Knife Crossroads EDC Barlow Black and Tan Richlite/W Black G-10 Handle S35VN Blade - (XR101009 1/2 S35VN) Length Closed: 3 3/8
Case$104.3716 rev
Case XX WR Pocket Knife Crossroads EDC Barlow Tan Richlite/W Black G-10 Handle S35VN Blade - (XR101009 1/2 S35VN) Length Closed: 3 3/8
Case$101.686 rev
Trending
90-day click momentumCase XX WR Pocket Knife Crossroads EDC Barlow Natural Burlap Micarta W/Red G-10 Handle S35VN Blade - (XR101009 1/2 S35VN) Length Closed: 3 3/8
Case$107.523.5★
Case XX WR Pocket Knife Jigged Buffalo Horn - Barlow Item #65033 (BH1009 1/2 SS) 3 3/8 inches Closed
Case$99.134.1★
Case Soft Leather Sheath
Case$15.094.6★
Old Timer 280OT Barlow 5.7in Traditional Folding Pocket Knife with 2 High Carbon Stainless Steel Blades Black Sawcut Handle and Convenient Size for Everyday Carry Camping Hunting and Outdoors
Old Timer$17.164.0★
gajing Well-polished Red Cherry Wood Handle Small Pocket Knife for Women/Men with 3 inches blade Old Timers Traditional Barlow Folding Slipjoint EDC Knife
gajing$19.914.6★
What buyers say about barlow knife
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“extremely sharp”
“Fit well”
“Worth the price”
“Exactly as described”
“Great USA made barlow”
“Very handy”
“it's a perfect example of fine craftsmanship”
“and very durable”
“Feels good in the hand”
What buyers complain about
“questionable quality”
“Shorter than what you expect in a barlow”
“not practical use”
“It came kind of sharp”
“even then its pricey for what it is”
“Opening is a bit gritty”
“with use, it should get broken in eventually”
“The pull on the blades is very stiff”
“It's fairly slim”
“Not as well put together as the other Imperial knives”
Top return reasons
Common questions
- Is barlow knife profitable to sell on Amazon United States?
- The niche generates $151K/yr across 44 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +18.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the barlow knife niche?
- 15 brands and 90 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in barlow knife?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 1.4%.
- What does it cost to enter the barlow knife niche?
- Listings span $6.78–$157.92; the average listing price is $48.26 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.