Barlow Knife

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months

229K

Growth, 90 days vs prior 90

+18.3%

Conversion, latest week

1.4%

Market size, estimated

$151Ka year

Top search term

barlow knife72K searches a year

Listings sell for $48.26 on average, from $6.78 to $157.92. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $48.26 that is $0 to $5K a year per listing.

Average price

$48.26inside the $15 to $100 sweet spot

Price range

$6.78–$157.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

1.4%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,006 within Knives & Tools. It carries 354 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

82%

Out of stock, average day

15.4%

Average rank

#1,006in Knives & Tools

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

354per listing

Listings tracked

44

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

57 months