Barbie Roller Skates
FailShoppers spend an estimated $62K a year here, so Barbie Roller Skates is a Fail.
- Flapen Score
- 31 / 100Ranks 7,543 of 8,101 Sports & Outdoors niches · −16 vs the category median of 4731
- Market size
- $62K/yr61K searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 85 sellers
Flapen Score
Barbie Roller Skates against its category
The dotted line is the Sports & Outdoors average. Past it, Barbie Roller Skates is stronger. Inside it, weaker.
Market
The Barbie Roller Skates market on Amazon at a glance
Shoppers on Amazon United States searched for Barbie Roller Skates 61K times last year and spent an estimated $62K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $62Ka year
- Peak month
- January15.6× the quietest month
- Top search term
- barbie roller skates19K searches a year
02 · Price
A sale here is worth $47.09.
Listings sell for $47.09 on average, from $21.03 to $97.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $47.09 that is $0 to $5K a year per listing.
- Average price
- $47.09inside the $15 to $100 sweet spot
- Price range
- $21.03–$97.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 5.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Skates, Skateboards & Scooters. It carries 2,100 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #74in Skates, Skateboards & Scooters
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 2,100per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Barbie Roller Skates products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Barbie - Roller Skates for Girls Adjustable Sizes Light Up LED Wheels
- Price
- $55.32
- Rating
- 4.8/5
- Reviews
- 696
- Age
- 2y ago

Barbie - Roller Skates for Girls Adjustable Sizes Light Up LED Wheels
- Price
- $39.51
- Rating
- 4.8/5
- Reviews
- 696
- Age
- 2y ago

Barbie 2in1 Kids Roller Skates Transform from Quads to Inlines Skates Durable Hardshell Boot LED Wheels for Quads and Inlines ABEC-7 Carbon Steel Bearings US Size 3-6
- Price
- $64.50
- Rating
- 4.1/5
- Reviews
- 80
- Age
- 2y ago

Impala Rollerskates Unisex-Adult Impala Quad Skate (Big Kid/Adult) Barbie Pink 8
- Price
- $97.82
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 2y ago

SULIFEEL Rainbow Unicorn 4 Size Adjustable Roller Skates for Girls Boys for Kids Ages 3-5 5-8 6-12 Children Skates Indoor Outdoor
- Price
- $53.14
- Rating
- 4.8/5
- Reviews
- 12,504
- Age
- 7y ago
Trending
estimated 90-day click momentum
METROLLER Classic Roller Skates Girls Womens Quad Skates with Light up Wheels High-top PU Leather Indoor Recreational Skates
- Price
- $46.03
- Rating
- 4.8/5
- Reviews
- 119
- Age
- 9mo ago

Barbie 2in1 Kids Roller Skates Transform from Quads to Inlines Skates Durable Hardshell Boot LED Wheels for Quads and Inlines ABEC-7 Carbon Steel Bearings US Size 3-6
- Price
- $64.50
- Rating
- 4.1/5
- Reviews
- 80
- Age
- 2y ago

Adjustable Girls Roller Skates Shining Wheels Kids Ages 4-12
- Price
- $38.73
- Rating
- 4.8/5
- Reviews
- 434
- Age
- 1y ago

SULIFEEL Rainbow Unicorn 4 Size Adjustable Roller Skates for Girls Boys for Kids Ages 3-5 5-8 6-12 Children Skates Indoor Outdoor
- Price
- $53.14
- Rating
- 4.8/5
- Reviews
- 12,504
- Age
- 7y ago

SUPER YOUNGSTER Adjustable Light Up Kids Unicorn Roller Skates for Girls Ages 4-6 5-8 8-12Toddlers Beginner Cat Roller Skates
- Price
- $37.49
- Rating
- 4.9/5
- Reviews
- 297
- Age
- 1y ago
Newest
by launch date
METROLLER Classic Roller Skates Girls Womens Quad Skates with Light up Wheels High-top PU Leather Indoor Recreational Skates
- Price
- $46.03
- Rating
- 4.8/5
- Reviews
- 119
- Age
- 9mo ago

SUPER YOUNGSTER Adjustable Light Up Kids Unicorn Roller Skates for Girls Ages 4-6 5-8 8-12Toddlers Beginner Cat Roller Skates
- Price
- $37.49
- Rating
- 4.9/5
- Reviews
- 297
- Age
- 1y ago

Adjustable Girls Roller Skates Shining Wheels Kids Ages 4-12
- Price
- $38.73
- Rating
- 4.8/5
- Reviews
- 434
- Age
- 1y ago

Nattork Kids Roller Skates for Girls Kids 4 Sizes Adjustable Girls Roller Skates for Ages 3-12 with Light up Wheels & Safety Protection - Cool Birthday Gift for Indoor Outdoor Sports
- Price
- $44.30
- Rating
- 4.6/5
- Reviews
- 685
- Age
- 1y ago

Barbie 2in1 Kids Roller Skates Transform from Quads to Inlines Skates Durable Hardshell Boot LED Wheels for Quads and Inlines ABEC-7 Carbon Steel Bearings US Size 3-6
- Price
- $64.50
- Rating
- 4.1/5
- Reviews
- 80
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
85
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
6%
- Voyager67%
- SULIFEEL6%
- Nattork6%
- Impala6%
- METROLLER5%
- Barbie4%
- Open — no brand owns it (4 brands, 6%)
Demand
Barbie Roller Skates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 15.6×
Search terms
Top Barbie Roller Skates search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- barbie roller skates19K/yr
- barbie skates17K/yr
- roller skating barbie7K/yr
- roller skate barbie6K/yr
- barbie roller skating doll5K/yr
- barbie roller blades2K/yr
- barbie skates for kids ages 4-83K/yr
- barbie roller skates for girls1K/yr
Reviews and returns
What reviews say buyers love and hate about Barbie Roller Skates
We read the reviews and the return reasons for every product selling here.
“Broke after 3 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barbie Roller Skates questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









