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Bar with Weights

Fail

Buyers convert on only 0.3% of searches, so Bar with Weights is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$45K/yr106K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
37%top-5 click share · 16 brands · 22 sellers

Flapen Score

Bar with Weights against its category

The dotted line is the Sports & Outdoors average. Past it, Bar with Weights is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bar with Weights market on Amazon at a glance

Shoppers on Amazon United States searched for Bar with Weights 106K times last year and spent an estimated $45K. The top 5 brands take 82% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
0.3%
Market size, estimated
$45Ka year
Top search term
barbell with weight plates22K searches a year

02 · Price

A sale here is worth $129.21.

Listings sell for $129.21 on average, from $13.10 to $400.56. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $129.21 that is $0 to $13K a year per listing.

Average price
$129.21above the $15 to $100 sweet spot
Price range
$13.10–$400.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #92 within Weights & Accessories. It carries 807 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
83%
Out of stock, average day
20.8%
Average rank
#92in Weights & Accessories
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
807per listing
Listings tracked
54

04 · Newcomers

29 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 29 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
34
Successful launches
29Amazon's first-year sales bar
Average brand age
47 months

Products

Top Bar with Weights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

16 flat

Sellers

22

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

37%

Top 20: 72%

Open market

12%

  • Brand 129%
  • Brand 220%
  • Brand 316%
  • Brand 411%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (10 brands, 12%)

Search terms

Top Bar with Weights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbell with weight plates22K/yr
  • bar with weights14K/yr
  • bar and weights15K/yr
  • bench bar and weights set13K/yr
  • barbell and plates6K/yr
  • barbell with plates5K/yr
  • squat bar with weights6K/yr
  • weight bar and weights5K/yr
  • weight plates and bar4K/yr
  • barbell and plates set4K/yr

Reviews and returns

What reviews say buyers love and hate about Bar with Weights

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
16%of negative reviews mention “Smell”
1.7%of orders come back
“Bad smell”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bar with Weights questions

Answered from the same tracked data.